Billy (Cho Yin) Sung

Dr. Billy Sung coordinates a postgraduate digital marketing unit for which he recently won an award for outstanding student satisfaction. He helped establish and now manages the Luxury Branding Consumer Research Laboratory at Curtin’s School of Marketing. He also co-founded and is currently an adjunct research fellow at the Laboratory of Social Robotics and Mobile Technology at Griffith University.
Billy’s research is based on the study of emotion and the application of psychophysiological methodology in multiple disciplines including psychology, marketing, public health, nursing, and robotics.
Areas of Expertise:

• Digital Marketing
• Consumer Behaviour
• Neuromarketing

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