Coursera

Veiculação de anúncios com o Facebook (Coursera)

Offered by Facebook,
Veiculação de anúncios com o Facebook (Coursera)

Este curso é uma preparação para você se tornar especialista no Gerenciador de Anúncios do Facebook. Aprenda a estruturar campanhas no Gerenciador de Anúncios, selecionando os objetivos do anúncio, o público-alvo, o orçamento e o posicionamento que atendam às suas metas específicas. Aprenda a criar e gerenciar anúncios no Facebook e no Instagram e a avaliar e otimizar os resultados de suas campanhas no Gerenciador de Anúncios. Você terminará o curso criando uma campanha publicitária real no Gerenciador de Anúncios do Facebook para ampliar não apenas seu conhecimento, mas também seu portfólio de marketing de mídias sociais.

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Ao final deste curso, você será capaz de:
• Estruturar campanhas no Gerenciador de Anúncios do Facebook
• Identificar os principais componentes e elementos de um anúncio no Gerenciador de Anúncios do Facebook
• Criar um anúncio que se alinhe com seus objetivos de marketing e direcione-o para o público-alvo
• Definir um orçamento, posicionamento e cronograma para anúncios no Gerenciador de Anúncios do Facebook
• Editar e solucionar problemas em anúncios no Gerenciador de Anúncios do Facebook
Este curso é destinado a pessoas que querem aprender a usar o Gerenciador de Anúncios do Facebook para criar, gerenciar e otimizar campanhas no Facebook e Instagram e receber a Certificação de Associado de Marketing Digital do Facebook. Os alunos não precisam de experiência em marketing, mas devem ter habilidades básicas de navegação na Internet e interesse em participar ativamente em redes sociais.
Os alunos devem ter uma conta no Facebook, e também é útil ter uma conta no Instagram. Idealmente, os alunos já devem ter concluído os quatro cursos anteriores deste programa.
Observação: Neste momento, o Coursera não oferece suporte em português. No momento, o Coursera oferece suporte nos seguintes idiomas: árabe, inglês e espanhol.

Course 4 of 6 in the Marketing de Mídias Sociais do Facebook Professional Certificate.

Syllabus

WEEK 1
Primeiros passos com o Gerenciador de Anúncios do Facebook
Nesta primeira semana, você aprenderá a anunciar no Facebook e Instagram com o Gerenciador de Anúncios. Você aprenderá a estruturar uma campanha publicitária no Gerenciador de Anúncios e descobrirá como o Facebook cobra pelos anúncios e onde eles são exibidos.

WEEK 2
Determine o objetivo e o orçamento da campanha
Na segunda semana deste curso, você aprenderá a alinhar suas metas de marketing ao objetivo da campanha do Facebook. Você também aprenderá a determinar o orçamento para a campanha e a definir o orçamento e escolher estratégias de lances no Gerenciador de Anúncios.

WEEK 3
Selecione o público, as plataformas e o cronograma
Nesta semana, você aprenderá a selecionar o público para sua campanha publicitária e a usar o pixel do Facebook para criar públicos personalizados ou semelhantes. Você também aprenderá a escolher posicionamentos e a programar anúncios no Gerenciador de Anúncios.

WEEK 4
Crie seus anúncios e avalie os resultados de campanha
Esta semana, você aprenderá a criar anúncios, incluindo a seleção de imagens ou vídeos e a redação do texto. Você também aprenderá a avaliar os resultados da campanha no Gerenciador de Anúncios.

WEEK 5
Crie sua própria campanha no Gerenciador de Anúncios do Facebook
Por fim, você aprenderá a criar sua própria campanha no Gerenciador de Anúncios do Facebook em um projeto prático.

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