Clean, smart typography makes you (or your client) look clean and smart, too. Clunky, incompetent typography...well, you know the drill. Good typography is a pleasure to read; bad typography sucks the energy out of your content and leaves it for dead by side of the road.
What You'll Learn
- Sans + Structure. A great sans family is a palette of light and dark tones. Learn what gives a sans serif typeface its special character.
- Serif + Details. Learn to exploit the fussy details of a full-bodied serif type family.
- Slab + Customization. Slab faces are heavy furniture. Learn what to do with them.
What You'll Make
You will understand how to recognize and exploit great typeface and how to create intriguing, seaworthy compositions. You will create a business card using the typography elements covered in each lesson.You will complete this course knowing how to clarify your message and add meaningful complexity to your work.
Take this course if you are a beginner who wants to unlock the power of type, or if you are a designer looking for a quick refresher. Artists, writers, illustrators, and developers will all find something useful in this free workshop.
ASSIGNMENT
Redesign your business card. Just like in the lessons, create some content (just write it out—that's how you start!) and then create a structure based on what you want to emphasize. Gradually add more structure and contrast to the design, and see where it takes you. Experiment with literary typefaces, slabs, and custom type. Make the letterforms your own, have some fun, and enjoy the explosion of joy that graphic design can bring to your work.
DELIVERABLE
Upload a business card and share a bit about your design decisions. A completed project may include:
4 designs playing with structure (student example)
1 design using a literary typeface
1 design using a slab face
