Coursera

Technology Commercialization, Part 1: Setting up your Idea Filtering System (Coursera)

Offered by University of Rochester,
Technology Commercialization, Part 1: Setting up your Idea Filtering System (Coursera)

New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

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Syllabus

WEEK 1
Case for Action
Welcome to the technology commercialization revolution! And Foundational starting point: Your Innovation Creed

WEEK 2
Why so hard?
Top reasons why commercializing technology is so difficult

WEEK 3
Customizing Your Filter
Turning those challenges into an Idea Filter

WEEK 4
Discussing Filters from Different Creeds hard?
Customizing Your Idea Filter: the best ideas for your particular Creed and
Examples of various Filters for differing dimensions of Creed

Go to Class
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