Skillshare

Social Media Marketing: How to Get Started with Paid Advertising on Instagram (Skillshare)

Offered by Skillshare,
Social Media Marketing: How to Get Started with Paid Advertising on Instagram (Skillshare)

People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses. 60% of people say they discover new products on Instagram; 200 Million+ Instagrammers visit at least one Business Profile daily; 80% Increase in time spent watching video on Instagram; 1/3 of the most viewed stories are from businesses Instagram provides businesses an opportunity to showcase their products and services to a larger audience to attract potential customers and stay in contact with their existing customer base.

In this course, we will cover different topics to get you started on paid advertising on Instagram to tap into all the benefits Instagram has to offer.
We will cover:

  • Tools within the Instagram App that can help you grow your business
  • 3 ways to advertise on Instagram
  • The different buying objectives
  • How to set-up ads
  • The different Instagram ad formats

For your project, please outline what your first campaign or promoted post will be. Include the below information in your outline:

  • The objective of your first campaign
  • Which buying option you would use
  • What your objective is
  • What ad format you will be using (or show an example of the ad/post you plan on using)
  • What your targeting will be
  • Your budget and the duration of the promotion

Once completed and submitted, I will review it and provide you with some feedback.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Easy Infographic Basics: Visual Communication for Non-Designers | Learn with Piktochart (Skillshare) Skillshare
Skillshare

Easy Infographic Basics: Visual Communication for Non-Designers | Learn with Piktochart (Skillshare)

Marketing & Communication

Creating an effective infographic is the #1 way to seize attention, connect with audiences, and transform your message into meaningful action! This class shows you how. Join Piktochart Community Evangelist Jacqueline Jensen to explore visual communication and create an infographic that will help you reach your business goals — no previous design experience required.

Self Paced
Self-Paced
Marketing Infographics Visual Communication
Details
YouTube SEO Pro [How to Rank Your Videos First in YouTube Search & Suggested Video] (Skillshare) Skillshare
Skillshare

YouTube SEO Pro [How to Rank Your Videos First in YouTube Search & Suggested Video] (Skillshare)

Marketing & Communication

YouTube is such a great place for content creators. The problem isn't that most YouTube Channels don't have great content. It's that they can't seem to get any eyes on their videos. You could spend hours & hours producing top of the line videos, but if you can't get them in front of the right audience, they'll never get the traction they need. That means barely any views, let alone subscribers.

Self Paced
Self-Paced
Marketing SEO Youtube
Details
Brand an Online Shop: Create a Cohesive Product Line (Skillshare) Skillshare
Skillshare

Brand an Online Shop: Create a Cohesive Product Line (Skillshare)

CS: Design & Product Business

Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience — as well as business and merchandising essentials — to grow your shop and brand.

Self Paced
Self-Paced
Marketing Entrepreneurship Online Business
Details
Web Design Essentials: Creating Marketing Homepages That Drive Results (Skillshare) Skillshare
Skillshare

Web Design Essentials: Creating Marketing Homepages That Drive Results (Skillshare)

CS: Design & Product

Design websites that drive results! In this 60-minute class, join Dennis Field — a designer and product evangelist for web prototyping leader InVision — as he shares how to refine your creative process, capitalize on feedback, and use best practices to design a marketing site that leads to conversions for your company. This class is perfect for freelance website and product designers, small web design teams, and everyone who wants to increase the effectiveness of their web design.

Self Paced
Self-Paced
Marketing Web Design Web Development
Details
Google AdWords Essentials: Using Search Campaigns | Learn with WordStream (Skillshare) Skillshare
Skillshare

Google AdWords Essentials: Using Search Campaigns | Learn with WordStream (Skillshare)

CS: Information & Technology Marketing & Communication

Learn the ins and outs of creating Google AdWords search campaigns with WordStream’s Mark Irvine in this essential, step-by-step class! Google search campaigns are a straightforward, effective way to connect with potential customers — you set the parameters and consumers come to you! In this introductory class, Mark walks through every detail of creating your first campaign, from understanding how search advertising works to evaluating your finished campaign.

Self Paced
Self-Paced
Marketing Google Google AdWords
Details
How to Create & Manage Your Instagram Strategy through TRELLO (Skillshare) Skillshare
Skillshare

How to Create & Manage Your Instagram Strategy through TRELLO (Skillshare)

Marketing & Communication

When it comes to running my business and my team, I live in TRELLO. If you haven't heard of it, it's a project management online tool that is absolutely life changing for a creative entrepreneur. I use it for everything in my business, but I recently started using it to help me manage my social media strategy, and specifically my Instagram feed.

Self Paced
Self-Paced
Marketing Entrepreneurship Content Strategy
Details
Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend (Skillshare) Skillshare
Skillshare

Creating Dedicated Landing Pages: How to Get Better ROI for Your Marketing Spend (Skillshare)

Marketing & Communication

Want to get the best performance out of your marketing campaigns? Learn how with landing pages. Join Ryan Engley, VP of Product Marketing at Unbounce, as he shows you how to boost the conversions for your next campaign by creating a dedicated landing page with a single call to action. Instead of sending people to your website, which is full of different types of information, landing pages let you take control of a visitor's journey.

Self Paced
Self-Paced
Business Marketing Landing Page
Details
Blogging Basics (Skillshare) Skillshare
Skillshare

Blogging Basics (Skillshare)

CS: Information & Technology

Want to start a blog...but don't know where to start? This class will provide you with the information you need to start blogging on the right foot. Perfect for beginning bloggers, this is a crash course for those who want to learn more about blogging before diving in or who aren’t sure what to consider before starting a blog. Sound like you? Keep readin'...

Self Paced
Self-Paced
Social Media Creative Writing Blogs
Details
Selling Online: Business Skills for Product Designers (Skillshare) Skillshare
Skillshare

Selling Online: Business Skills for Product Designers (Skillshare)

CS: Design & Product

Join Lauren Slowik (Design Evangelist at Shapeways) for this 30-minute class on running your small online business. With tips and best practices for every stage — developing, merchandising, and marketing — plus ways to build your brand story over time, this class is perfect for everyone selling products online as well as those eager to get started. We’ll walk through how to choose what designs to produce and stock, plus how to develop a collection and a brand story that reflects it.

Self Paced
Self-Paced
Marketing Online Business Product Design
Details