Small-to-Medium Enterprises and Digital Engagement (FutureLearn)

You’ll learn why every business needs to become a digital business and explore the benefits of using technology tools to generate success.
You’ll understand how to gain access to new markets and business channels through the use of technology.
Finally, you’ll identify new ways of engaging with customers via social media and other digital channels.

What topics will you cover?

• Identify how every business is a “digital business” and how to best use technology to support business success
• Explore how to access new markets and new business channels through technology
• Identify new ways of engaging with customers via social media and other digital channels
• Examine cyber threats, and practical steps to protect their business and customer information
• Share in case studies where practical and cost effective digital engagement has transformed SMEs.

What will you achieve?
By the end of the course, you'll be able to...

• Assess the array of digital technologies promoted by vendors and select those most suitable for your SME
• Discuss the importance of digital engagement to the success of your SME
• Evaluate the most suitable technologies for your SME in a cost effective and sustainable way
• Investigate SME visibility and appeal in the social media environment and digital channels to market.