Sell Using Your Words: 2020 Copywriting Mini Masterclass (Skillshare)

If You’re a Full-Time Freelance Writer...
Being nervous about your skills as a full-time freelance writer causes you to put the brakes on. You’ll subconsciously avoid new projects or sabotage current ones out of the fear that you’re not good enough yet.
This lack of confidence prevents you from becoming a successful full-time freelance writer and receiving all of the financial freedom that comes with that.

If You’re Self-Employed And Building a Business...
Not having the right language to communicate how incredible your product is will make the difference between huge success and going out of business.
Being able to sell using your words is the most important skill any business owner can have. I became obsessed with copywriting for this very reason! For small business owners, copywriting is your superpower.

This Course is Designed to Teach You Copywriting Foundations
Before you write any piece of copy there are 2 things that you need to do in order to make your copy 10X as effective. The thing is most people don’t take the time to do this. I’d say 90% of the copy written out there didn’t start with this foundation.
If you do these 2 things your copy will be insanely more effective. Whether you’re writing copy for your own business or as a freelance copywriter, doing these things will increase your bottom line.
Thing #1 - Customer Development
Listen to your target market! You can do this either in a 1-on-1 interview or by browsing the online marketplaces where these people hang out. Inside of this Mini-Course I will walk you through me doing both of those things & teach you how to do it as well, step-by-step.
Thing #2 - Focus Your Message
All of us are overloaded & bombarded with information on a daily basis. People in your target market are no different. To make your copy fun & easy to read it’s important to get clear on what you’re trying to communicate before you start to write.

In this course you will learn about the following:
-How to create a Customer Avatar
-How to come up with your Big Idea
-How to become clear on the one feeling your reader desires most
-How to become clear on the 1 action step you want your reader to take by the end of reading your copy
This course is filled with mini-missions for you to complete, videos of me showing you step-by-step how to complete those steps, real world examples, and PDF cheat sheets.
Looking forward to seeing you inside the course!
-Eric John Campbell