Introduction to Recommender Systems: Non-Personalized and Content-Based (Coursera)

Introduction to Recommender Systems: Non-Personalized and Content-Based (Coursera)

This course, which is designed to serve as the first course in the Recommender Systems specialization, introduces the concept of recommender systems, reviews several examples in detail, and leads you through non-personalized recommendation using summary statistics and product associations, basic stereotype-based or demographic recommendations, and content-based filtering recommendations.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

After completing this course, you will be able to compute a variety of recommendations from datasets using basic spreadsheet tools, and if you complete the honors track you will also have programmed these recommendations using the open source LensKit recommender toolkit.
In addition to detailed lectures and interactive exercises, this course features interviews with several leaders in research and practice on advanced topics and current directions in recommender systems.

Course 1 of 5 in the Recommender Systems Specialization.

Syllabus

WEEK 1
Preface
This brief module introduces the topic of recommender systems (including placing the technology in historical context) and provides an overview of the structure and coverage of the course and specialization.
Introducing Recommender Systems
This module introduces recommender systems in more depth. It includes a detailed taxonomy of the types of recommender systems, and also includes tours of two systems heavily dependent on recommender technology: MovieLens and Amazon.com. There is an introductory assessment in the final lesson to ensure that you understand the core concepts behind recommendations before we start learning how to compute them.

WEEK 2
Non-Personalized and Stereotype-Based Recommenders
In this module, you will learn several techniques for non- and lightly-personalized recommendations, including how to use meaningful summary statistics, how to compute product association recommendations, and how to explore using demographics as a means for light personalization. There is both an assignment (trying out these techniques in a spreadsheet) and a quiz to test your comprehension.

WEEK 3
Content-Based Filtering -- Part I
The next topic in this course is content-based filtering, a technique for personalization based on building a profile of personal interests. Divided over two weeks, you will learn and practice the basic techniques for content-based filtering and then explore a variety of advanced interfaces and content-based computational techniques being used in recommender systems.

WEEK 4
Content-Based Filtering -- Part II
The assessments for content-based filtering include an assignment where you compute three types of profile and prediction using a spreadsheet and a quiz on the topics covered. The assignment is in three parts -- a written assignment, a video intro, and a "quiz" where you provide answers from your work to be automatically graded.
Course Wrap-up
We close this course with a set of mathematical notation that will be helpful as we move forward into a wider range of recommender systems (in later courses in this specialization).

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Remote Sensing Image Acquisition, Analysis and Applications (Coursera) Coursera
UNSW Sydney - University of New South Wales

Remote Sensing Image Acquisition, Analysis and Applications (Coursera)

Welcome to Remote Sensing Image Acquisition, Analysis and Applications, in which we explore the nature of imaging the earth's surface from space or from airborne vehicles. This course covers the fundamental nature of remote sensing and the platforms and sensor types used. It also provides an in-depth treatment of the computational algorithms employed in image understanding, ranging from the earliest historically important techniques to more recent approaches based on deep learning.

Aug 17th 2026
13-24 Weeks
Artificial Intelligence for Breast Cancer Detection (Coursera) Coursera
Johns Hopkins University

Artificial Intelligence for Breast Cancer Detection (Coursera)

Through interactive lectures and module exercises, this course illustrates the potential of artificial intelligence in breast imaging. Topics include an introduction of breast cancer and breast imaging, introduction to artificial intelligence in image analysis and computer image processing of cancer detection. The course intends to provide students basic understanding of artificial intelligence approaches to breast cancer detection.

Aug 10th 2026
4 Weeks
Statistical Inference and Hypothesis Testing in Data Science Applications (Coursera) Coursera
University of Colorado Boulder

Statistical Inference and Hypothesis Testing in Data Science Applications (Coursera)

This course will focus on theory and implementation of hypothesis testing, especially as it relates to applications in data science. Students will learn to use hypothesis tests to make informed decisions from data. Special attention will be given to the general logic of hypothesis testing, error and error rates, power, simulation, and the correct computation and interpretation of p-values. Attention will also be given to the misuse of testing concepts, especially p-values, and the ethical implications of such misuse.

Aug 10th 2026
5-12 Weeks
Practical Time Series Analysis (Coursera) Coursera
The State University of New York

Practical Time Series Analysis (Coursera)

Many of us are "accidental" data analysts. We trained in the sciences, business, or engineering and then found ourselves confronted with data for which we have no formal analytic training. This course is designed for people with some technical competencies who would like more than a "cookbook" approach, but who still need to concentrate on the routine sorts of presentation and analysis that deepen the understanding of our professional topics.

Aug 10th 2026
5-12 Weeks
Habilidades de Excel para negócios: Fundamentos (Coursera) Coursera
Macquarie University

Habilidades de Excel para negócios: Fundamentos (Coursera)

Neste primeiro curso da especialização Habilidades de Excel para negócios, você aprenderá os fundamentos do Microsoft Excel. Dentro de seis semanas, você poderá navegar habilmente pela interface de usuário do Excel, realizar cálculos básicos com fórmulas e funções, formatar planilhas profissionalmente e criar visualizações de dados por meio de gráficos e tabelas.

Aug 10th 2026
5-12 Weeks
Data Science in Stratified Healthcare and Precision Medicine (Coursera) Coursera
University of Edinburgh

Data Science in Stratified Healthcare and Precision Medicine (Coursera)

An increasing volume of data is becoming available in biomedicine and healthcare, from genomic data, to electronic patient records and data collected by wearable devices. Recent advances in data science are transforming the life sciences, leading to precision medicine and stratified healthcare. In this course, you will learn about some of the different types of data and computational methods involved in stratified healthcare and precision medicine.

Aug 10th 2026
5-12 Weeks
Probability and Statistics: To p or not to p? (Coursera) Coursera
University of London

Probability and Statistics: To p or not to p? (Coursera)

We live in an uncertain and complex world, yet we continually have to make decisions in the present with uncertain future outcomes. Indeed, we should be on the look-out for "black swans" - low-probability high-impact events. To study, or not to study? To invest, or not to invest? To marry, or not to marry?

Aug 10th 2026
5-12 Weeks
Compétences Excel pour l’entreprise : les notions clés (Coursera) Coursera
Macquarie University

Compétences Excel pour l’entreprise : les notions clés (Coursera)

Dans ce premier cours de la spécialisation Compétences Excel pour l’entreprise, vous apprendrez les bases de Microsoft Excel. Dans un délai de six semaines, vous serez en mesure de naviguer de manière experte dans l'interface utilisateur d'Excel, d'effectuer des calculs de base avec des formules et des fonctions, de mettre en forme des feuilles de calcul de manière professionnelle et de créer des visualisations de données au moyens de graphiques et de diagrammes.

Aug 10th 2026
5-12 Weeks
Making Data Science Work for Clinical Reporting (Coursera) Coursera
Genentech

Making Data Science Work for Clinical Reporting (Coursera)

This course is aimed to demonstrate how principles and methods from data science can be applied in clinical reporting. By the end of the course, learners will understand what requirements there are in reporting clinical trials, and how they impact on how data science is used. The learner will see how they can work efficiently and effectively while still ensuring that they meet the needed standards.

Aug 10th 2026
4 Weeks
Foundations of Data Science: K-Means Clustering in Python (Coursera) Coursera
University of London,Goldsmiths, University of London

Foundations of Data Science: K-Means Clustering in Python (Coursera)

This MOOC, designed by an academic team from Goldsmiths, University of London, will quickly introduce you to the core concepts of Data Science to prepare you for intermediate and advanced Data Science courses. It focuses on the basic mathematics, statistics and programming skills that are necessary for typical data analysis tasks.

Aug 10th 2026
5-12 Weeks
Data science perspectives on pandemic management (Coursera) Coursera
Politecnico di Milano

Data science perspectives on pandemic management (Coursera)

The COVID-19 pandemic is one of the first world-wide scenarios where data made a difference in capturing and analyzing the diffusion and impact of the disease. We offer an introductory course for decision makers, policy makers, public bodies, NGOs, and private organizations about methods, tools, and experiences on the use of data for managing current and future pandemic scenarios.

Aug 10th 2026
5-12 Weeks
Understanding China, 1700-2000: A Data Analytic Approach, Part 1 (Coursera) Coursera
The Hong Kong University of Science and Technology - HKUST

Understanding China, 1700-2000: A Data Analytic Approach, Part 1 (Coursera)

The purpose of this course is to summarize new directions in Chinese history and social science produced by the creation and analysis of big historical datasets based on newly opened Chinese archival holdings, and to organize this knowledge in a framework that encourages learning about China in comparative perspective. Our course demonstrates how a new scholarship of discovery is redefining what is singular about modern China and modern Chinese history.

Aug 3rd 2026
5-12 Weeks