FutureLearn

Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts (FutureLearn)

Offered by UNESCO UNITWIN Complex Systems Digital Campus,
Introduction to Data Science with Google Analytics: Bridging Business and Technical Experts (FutureLearn)

Get started with data science by learning how to use Google Analytics to analyse user behaviour and website performance. Get started with data science by learning to use Google Analytics. In a world where decisions are increasingly data-driven, an understanding of data science can take you a long way. On this course, you will learn how to be the bridge in your organisation between analytics experts and other functions.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

You’ll be introduced to data science through Google Analytics, an industry standard. You’ll learn how to create and use tracking codes, and to view the types of data it produces. By the end of this data science course, you’ll have new practical skills you can use immediately and will be ready to take your next steps in data science.

What topics will you cover?

  • Data science and data analytics provide valuable data on the characteristics and behaviours of website users
  • Google Analytics provide free services to collect and display a wide variety of user data over time
  • How to make Google Analytics scripts and insert them into websites
  • How to interpret the data and displays generated by your own cohort during the course

What will you achieve?
By the end of the course, you'll be able to...

  • Explain how data collected on website user characteristics and behaviours can be used by organisations to monitor the performance of their website
  • Use Google Analytics to create tracking code and know how to insert it into the HTML code of pages of a website
  • Identify the wide range of user statistics that can be produced by Google Analytics, and the way they can be displayed for use in reports
  • Engage in your organisation as a 'bridge person' between the business side and the technical side, explaining what data can be collected compared to what data is needed
  • Take your next steps in data science to advance your knowledge and improve your job and career prospects
Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Data Visualisation with Python: Seaborn and Scatter Plots (FutureLearn) FutureLearn
FutureLearn

Data Visualisation with Python: Seaborn and Scatter Plots (FutureLearn)

Computer Science

Discover how to create visualisations and show understanding of data visualisation theory with the Python programming language. Explore the best data visualisation tools to become a programming expert. This course will teach you how to bring big data sets to life through data visualisation using the powerful Python programming language.

May 30th 2022
4 Weeks
Python Scattering Data Visualization
Details
The Secret Power of Brands (FutureLearn) FutureLearn
University of East Anglia

The Secret Power of Brands (FutureLearn)

Management & Leadership Marketing & Communication

Understand the role of brands and brand management in the modern world, and start developing your career in the sector. Brands are the most potent commercial and cultural force on the planet. Think McDonald’s, Apple, Manchester United, Tate, Google or Harry Potter. Get under the skin of such brands, and ask how and why they become so powerful.

Self Paced
5-12 Weeks
Business Marketing Branding
Details
Entrepreneurship: From Business Idea to Action (FutureLearn) FutureLearn
King's College London

Entrepreneurship: From Business Idea to Action (FutureLearn)

Business

Improve your knowledge of entrepreneurship and discover how to plan, develop, nurture, and build a successful business. Learn key business skills, from pitching your idea to writing a vision statement. On this course, you’ll enhance your understanding of business and improve your skills in entrepreneurship for university study and work.

Self Paced
4 Weeks
Business Entrepreneur Entrepreneurship
Details
Principles of Service Management (FutureLearn) FutureLearn
Hanken School of Economics

Principles of Service Management (FutureLearn)

Business

Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them. Find out what the discipline of Service Management can do for your business. Today an increasing number of companies compete on service, not product. As a result, understanding a service-based approach to business is essential - even for product-based businesses.

Oct 21st 2024
5-12 Weeks
Business Management Marketing
Details
Essential Skills for Your Career Development (FutureLearn) FutureLearn
University of Leeds,Institute of Coding

Essential Skills for Your Career Development (FutureLearn)

Business

Take charge of your career development and identify the skills you need to plan and achieve your career goals. Learn the professional career development tools to get your career on track. Most people want to achieve career success, but how can you make it a reality? On this course, you’ll get the tools to take your career to the next level.

Self Paced
2 Weeks
Business Strategy Career
Details
Starting a Business 2: People and Networks (FutureLearn) FutureLearn
University of Leeds

Starting a Business 2: People and Networks (FutureLearn)

Management & Leadership

Find out how working with people and exploring networks can help you take your business to the next level. A successful business relies heavily on people and networking. A good team and wider network are essential to success and growth. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you to recognise the people who can help you take your business forward in both formal and informal business networks.

Self Paced
2 Weeks
Business Startup Networks
Details
Communication and Interpersonal Skills at Work (FutureLearn) FutureLearn
University of Leeds,Institute of Coding

Communication and Interpersonal Skills at Work (FutureLearn)

Management & Leadership Business

Improve your communication skills at work and learn how to navigate positive collaboration in the modern workplace. Discover useful communication strategies for the workplace. Whether we communicate from behind a screen or face to face, strong interpersonal skills allow us to share ideas, points of view, expertise, and information effectively. On this course, you’ll discover the best communication strategies for effective workplace collaboration, and reflect on your own personal communication style.

Self Paced
2 Weeks
Business Workplace Communication
Details
Get ready for a Masters in Data Science and AI (FutureLearn) FutureLearn
Coventry University

Get ready for a Masters in Data Science and AI (FutureLearn)

Robotics & Computer Vision

Identify whether you’re ready for Master’s study, improve your data science skills, and get to grips with the basics of Python. Get a taste of life as a Data Science and AI Master's student. On this course, you’ll have the opportunity to explore the disciplines involved in a Master’s degree in Data Science and Artificial Intelligence (AI).

Apr 17th 2023
2 Weeks
Programming Python Statistics
Details
Managing Innovation: Learning to Prototype for Business (FutureLearn) FutureLearn
St George's, University of London,Bayer

Managing Innovation: Learning to Prototype for Business (FutureLearn)

Business

Understand how to pitch innovative ideas using prototypes, and develop your skills by creating your own prototype. In order for companies to remain competitive, they have to create innovative products, processes or services to satisfy new or existing customers. Prototypes allow you to test your ideas early on to get invaluable feedback informing you about what the customers really want.

Self Paced
3 Weeks
Business Innovation Prototyping
Details