Coursera

Introducción a Google Analytics (Coursera)

Offered by Coursera Project Network,
Introducción a Google Analytics (Coursera)

En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google Analytics y los informes estándar para comprender mejor la audiencia de su sitio web. Aprenderás a interpretar estos datos para mejorar el rendimiento y la eficacia de su sitio web.

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In this Free Guided Project, you will:

  • Configure una cuenta de Google Analytics y agregue su sitio web
  • Comprenda como Google Analytics organiza los datos
  • Interpretar los informes de audiencia, adquisición y comportamiento.
  • Showcase this hands-on experience in an interview

Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Cree una cuenta de Google Analytics y conecte su sitio web
  2. Agregue una vista para eliminar el tráfico interno
  3. Comprenda 'El embudo' y cómo se usa en Google Analytics
  4. Explore los distintos parámetros definidos por el usuario en el informe Visión general de la audiencia.
  5. Interprete los datos de varios informes de audiencia para tomar decisiones efectivas.
  6. Interprete los datos de los informes de Adquisición y Comportamiento para tomar decisiones efectivas.
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