Coursera

Introducción a Google Analytics (Coursera)

Offered by Coursera Project Network,

En este curso, vas a aprender cómo conectar tu sitio web a Google Analytics. Podrás utilizar Google Analytics para comprender el rendimiento de tu sitio web y los diferentes datos que se generan una vez esta instalado en tu pagina. Te vas a familiarizar con la interfaz de Google Analytics y los informes estándar para comprender mejor la audiencia de su sitio web. Aprenderás a interpretar estos datos para mejorar el rendimiento y la eficacia de su sitio web.

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In this Free Guided Project, you will:

Configure una cuenta de Google Analytics y agregue su sitio web
Comprenda como Google Analytics organiza los datos
Interpretar los informes de audiencia, adquisición y comportamiento.
Showcase this hands-on experience in an interview

Learn step-by-step
In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

Cree una cuenta de Google Analytics y conecte su sitio web
Agregue una vista para eliminar el tráfico interno
Comprenda 'El embudo' y cómo se usa en Google Analytics
Explore los distintos parámetros definidos por el usuario en el informe Visión general de la audiencia.
Interprete los datos de varios informes de audiencia para tomar decisiones efectivas.
Interprete los datos de los informes de Adquisición y Comportamiento para tomar decisiones efectivas.

Go to Class

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Mar 7th 2022

Self-Paced

Micro-Course

Beginner

No Information

Spanish

No Certificate

Free Course (Audit)

Andrés Solano

Categories

Business

Tags

Marketing Google Analytics Coursera Plus

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