Intelligence Tools for the Digital Age (Coursera)

Offered by IE Business School,
Intelligence Tools for the Digital Age (Coursera)

Digital technologies are changing business, government and society worldwide. Clearly, they’re opening up new risks and opportunities for every sector of the world economy. Such “futurology” may offer you the big picture, but what does a digital world mean for you, personally? Will you be ready for an automated, AI-assisted, big-data-driven employment future? This course provides you an answer to these questions, and it does so from a unique perspective: by introducing you to the world of intelligence analysis.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

First, this course explains some of the skills that will command a premium in the digital age, and why. Then, it offers you mental models and practical frameworks developed by the US intelligence community to give you a cognitive edge understanding the digital world. This edge is not about spying or secrets. It’s about better thinking. This analytic toolkit has nothing to do with tired, static MBA-style strategy frameworks. Instead, these tools to help you come to grips with the volatility, uncertainty, ambiguity and deception of the digital age. Ultimately, this course makes the case that as the world becomes more digital, your future success depends most of all on asking better questions of both yourself and others. Therefore, it teaches you how to adopt an intelligence analyst’s question-asking mindset. In short, take this course to acquire a sustainable business advantage through clearer, more structured thinking.

Syllabus

WEEK 1: A Toolkit for the Digital Future: Intelligence Analysis for the Business Professional
WEEK 2: The Intelligence Analyst’s Mindset
WEEK 3: Intelligence Methods: Analysis, Part One (Macro Actors) The Case of Chinese Rare Earth Elements
WEEK 4: Intelligence Methods Analysis, Part Two: Micro actors (understanding people/organizations)

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Claves para la innovación en la docencia universitaria (Coursera) Coursera
University of Barcelona

Claves para la innovación en la docencia universitaria (Coursera)

Claves para la innovación en la docencia universitaria forma parte de la dimensión docente del proyecto TO INN sobre la innovación en las instituciones de educación superior y, se centra específicamente, en aquellas que forman a futuros maestros y maestras, aunque, por sus características, es un curso abierto a muchos públicos.

Oct 12th 2026
5-12 Weeks
Reputation Crisis? Facebook meets Cambridge Analytica (Coursera) Coursera
Erasmus University Rotterdam

Reputation Crisis? Facebook meets Cambridge Analytica (Coursera)

Do you remember when you first created your Facebook account? Do you know what happens to the data and stories you share on Facebook? Are you aware of the Facebook – Cambridge Analytica crisis and its ramifications? In this course, you will take a deep dive into reputation management by tackling a case study on the crisis, the effects of which are still unravelling for Facebook, the tech industry, and society at large. You will explore the concept of corporate reputation, and touch upon topics such as data privacy implications for the big tech or the importance of leadership and culture, and how Mark Zuckerberg’s leadership might have affected Facebook in particular. In the final project, you will be asked to link theory and practice to provide an analysis of events and make recommendations for Facebook, going forward.

Oct 26th 2026
5-12 Weeks
Entreprendre dans les Industries Culturelles à l'ère du numérique (Coursera) Coursera
Sciences Po

Entreprendre dans les Industries Culturelles à l'ère du numérique (Coursera)

À travers son fil pédagogique riche d’interviews d'experts et de cours d'enseignants, le MOOC Entreprendre dans les industries culturelles à l'ère du numérique proposé par l'École d'affaires publiques de SciencesPo et le Ministère de la Culture, invite à découvrir les clés de l'entrepreunariat culturel à l'aune du monde numérique. Suivre la chaîne de valeur de l’entreprise culturelle conduit à aborder successivement la présentation du secteur des industries culturelles (IC) dans ses grandes lignes, les caractéristiques des publics et les tendances de consommation.

Nov 2nd 2026
5-12 Weeks
Social Media & Marketing - Jagdish Sheth (Coursera) Coursera
University System of Georgia

Social Media & Marketing - Jagdish Sheth (Coursera)

Technology has always impacted marketing, especially in areas such as branding, packaging, distribution, and retailing. It has also impacted advertising and promotion. This course focuses on the impact of digital technology on all aspects of marketing including the 4P’s of marketing, word of mouth communication, and market research. It articulates the disruptive impact of social media and user-generated content.

Oct 12th 2026
4 Weeks
FinTech and the Transformation in Financial Services (Coursera) Coursera
Copenhagen Business School

FinTech and the Transformation in Financial Services (Coursera)

The FinTech revolution is rapidly transforming the financial industry. The use of digital technologies is the norm, and together with regulatory and market changes it is creating a revolution. After completion of the module, you'll be able to: describe the changes that influence the financial sector, understand the complexity of the payment infrastructure, identify and explain the key payment instruments and how they function, understand the types of money that exits, and recognize changes in the regulatory frameworks and how they inhibit or promote innovation.

Oct 19th 2026
4 Weeks
Digital Transformation (Coursera) Coursera
University of Virginia,Boston Consulting Group - BCG

Digital Transformation (Coursera)

Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.

Oct 12th 2026
4 Weeks
Fandom, Social Media, and Authenticity in the Digital Age (Coursera) Coursera
University of Colorado Boulder

Fandom, Social Media, and Authenticity in the Digital Age (Coursera)

"Fandom, Social Media, and Authenticity in the Digital Age" focuses your attention on the interconnected dynamics of identity, representation, interpretation, and self-reflection. It asks the question: how, where, and with whom do we inhabit the worlds of fandom and popular culture in the digital age? We will explore the role of digital media in the production of celebrity and fandom, using social media tools and platforms as a running case study. More broadly, the course is about what media studies scholar Henry Jenkins has called “participatory culture,” the processes by which bring our selves into digital spaces, establish trust and authenticity (or challenge these concepts), and negotiate identity in and amongst others.

Oct 12th 2026
4 Weeks
Operations Management: Strategy and Quality Management for the Digital Age (Coursera) Coursera
University of Illinois at Urbana-Champaign

Operations Management: Strategy and Quality Management for the Digital Age (Coursera)

In this course you will focus on process improvement. You will learn how to set organizational priorities for continuous process improvement, how to execute process improvement projects, and how to sustain the initiative for continuous improvements. Upon successful completion of this course, you will be able to: understand the roles of process improvement; relate underlying principles to frameworks and techniques used for process improvement; synthesize information to make decisions for organizational initiatives and process improvement; apply analytical techniques for tactical decisions in a process improvement project

Jul 6th 2026
4 Weeks
Ensino Híbrido: Personalização e Tecnologia na Educação (Coursera) Coursera
Fundação Lemann,Instituto Península

Ensino Híbrido: Personalização e Tecnologia na Educação (Coursera)

Neste curso, oferecido pela Fundação Lemann em parceria com o Instituto Península, você terá a oportunidade de aprender, a partir de experiências reais, como integrar as tecnologias digitais no seu contexto escolar. As vivências compartilhadas pelos diferentes professores envolvidos neste curso lhe proporcionará reflexões sobre os modelos de Ensino Híbrido e sua relação com a personalização do ensino.

Oct 19th 2026
5-12 Weeks
Ciudades en crisis y nuevas políticas urbanas (Coursera) Coursera
Universitat Autònoma de Barcelona

Ciudades en crisis y nuevas políticas urbanas (Coursera)

Las ciudades se han convertido en un foco de interés preferente para el análisis de políticas públicas. Con una concentración de personas cada vez mayor viviendo en contextos urbanos, las ciudades son hoy el escenario de un apasionante cambio de época que afecta la esfera social, política, económica y tecnológica.

Oct 26th 2026
4 Weeks
Leadership Through Marketing (Coursera) Coursera
Northwestern University

Leadership Through Marketing (Coursera)

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Oct 18th 2026
4 Weeks
Sales Strategy (Coursera) Coursera
FIA Business School

Sales Strategy (Coursera)

This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines.

Oct 19th 2026
4 Weeks