This course describes what it means to be an entrepreneur and clarifies some of the distinguishing characteristics of technology entrepreneurship. Entrepreneurial concepts, processes, & support systems are introduced from a holistic perspective. Methods and strategies for idea and opportunity recognition and development are provided to help identify new product ideas and solutions. Core concepts introduced include market gap analysis, sustainable competitive advantage, vision, mission, and customer value proposition.
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Getting Started with Startups can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience.
Course 1 of 3 in the Technology Entrepreneurship Specialization.
What You Will Learn
- By successfully completing this course, you will be able to describe technology entrepreneurship and the entrepreneurial mindset.
- You will be able to explain and apply the concepts of entrepreneurial motivation, orientation, and support systems.
- You will also be able to recognize and develop new product ideas, as well as develop an initial idea for a new product or service.
- Lastly, you will be able to design vision, mission, sustainable competitive advantage, and value proposition statements.
Syllabus
WEEK 1
Introduction to Technology Entrepreneurship
This session introduces the concept and practice of technology entrepreneurship and what it means to be an entrepreneur. Myths and benefits of entrepreneurship are reviewed, and entrepreneurial thinking is presented. The ability to fulfill a personal sense of purpose that makes a positive impact on the world is viewed from an entrepreneurial perspective.
WEEK 2
Entrepreneurial Mindset--Self-efficacy, Leadership, Perspectives, Orientation, and Support
Foundational entrepreneurial concepts, processes, & support systems are examined including the entrepreneurial mindset, self-efficacy, and the capacity to hold multiple perspectives. The concept of entrepreneurial orientation and self-assessment provide a basis for identifying motivators and supports for developing new product and service ideas.
WEEK 3
Idea and Opportunity Recognition
This session introduces some of the options, methods, and strategies for recognizing new product or service ideas and opportunities. Market gap analysis is combined with a personal skills and resource inventory approach to identifying customer problems and unmet needs. Learners will propose their initial ideas for a new product offering to be used in course projects.
WEEK 4
Idea and Opportunity Development
This session introduces key concepts, tools, and methods for developing new product ideas and opportunities. Design thinking is introduced, and the internal and external dimensions of the entrepreneurial landscape are reviewed. The meaning and importance of establishing a sustainable competitive advantage is presented. Learners will review, revise, and refine their initial ideas for a new product offering and describe a customer value proposition.
WEEK 5
Idea and Opportunity Development
The concepts of entrepreneurial vision and mission are introduced and a method for their design is presented. The relationship between vision, mission, and business strategy is explained and an overview a basic business model is provided. Learners are guided to construct vision, mission, and strategy statements for their new venture.
