The Fundamentals of Social Franchising (NAU)

Being a changemaker and trying to tackle a societal problem can be challenging. However, with the right tools and understanding of the social innovation ecosystem, you can transform your own impact journey!

This course was designed in partnership with Catolica Lisbon School of Business and Economics and includes a theoretical presentation of concepts related to social innovation and, subsequently, its practical application in the case study of SPEAK.
The participation of a set of experts in the field of social innovation, with extensive years of experience and contact with various organizations, allowed a simple and direct approach to concepts that otherwise would seem extremely complex.
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Who should do this MOOC
This course was designed for social entrepreneurship enthusiasts who are trying to understand more about the social innovation ecosystem and for social entrepreneurs looking to scale their initiative. Both will have the opportunity to meet first-hand experts in this field, as well as learning and being inspired by SPEAK’s social franchising case study.

Learning objectives
Our main goal with this course is to help you understand better:

• What social entrepreneurship is;
• What models can you use to scale your social enterprise in the most efficient way ;
• How to know which one will best fulfill your vision.

Program

Module 1: Fundamentals on Social Innovation
Module 2: Scaling Social Innovations.
Módulo 3: Social Franchising.
Módulo 4: Franchisee.
Módulo 5: Conclusion.
It is expected that participants can finish the course in 2 hours.