Administración Estratégica y Emprendedora (Coursera)

Administración Estratégica y Emprendedora (Coursera)

Este curso utiliza un enfoque basado en la investigación para entender las fuentes de las ventajas competitivas en las compañias y otras organizaciones.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Syllabus

WEEK 1: ¿Cómo se puede medir el éxito de un negocio?
WEEK 2: ¿Cómo influye el ambiente de un negocio en el éxito de una compañía?
WEEK 3: ¿Cómo puede una compañía desarrollar fuentes internas que le proporcionen una ventaja competitiva incomparable?
WEEK 4: ¿Cómo se puede predecir qué compañía será más competitiva?
WEEK 5: ¿Cómo pueden lidiar las compañías con las fluctuaciones del mercado? (Parte 1)
WEEK 6: ¿Cómo pueden lidiar las compañías con las fluctuaciones del mercado? (Parte 2)

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Innovation & Entrepreneurship - From Basics to Open Innovation (Coursera) Coursera
EIT Digital

Innovation & Entrepreneurship - From Basics to Open Innovation (Coursera)

This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.

Jun 8th 2026
5-12 Weeks
Building the Business Model for Corporate Entrepreneurs (Coursera) Coursera
University of Maryland, College Park

Building the Business Model for Corporate Entrepreneurs (Coursera)

Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in the National Science Foundation's I-Corps Program, this course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

Jun 8th 2026
4 Weeks
Entrepreneurship I: Laying the Foundation (Coursera) Coursera
University of Illinois at Urbana-Champaign

Entrepreneurship I: Laying the Foundation (Coursera)

This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena.

Jun 8th 2026
4 Weeks
Gestión Empresarial Exitosa para Pymes (Coursera) Coursera
Pontificia Universidad Católica de Chile

Gestión Empresarial Exitosa para Pymes (Coursera)

Este curso tiene como objetivo fortalecer las capacidades de gestión de pequeños y medianos empresarios, y personas interesadas en emprender. El Programa Pyme de la Pontificia Universidad Católica de Chile te invita a profundizar sobre lo que se requiere para ser un empresario exitoso y a aprender buenas prácticas en dirección de empresas que permitan crear valor al cliente, a través del marketing y herramientas comerciales.

Jun 8th 2026
5-12 Weeks
Structure: Building the Frame for Business Growth (Coursera) Coursera
Michigan State University

Structure: Building the Frame for Business Growth (Coursera)

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business.

Jun 8th 2026
4 Weeks
The Search for Great Ideas: Harnessing creativity to empower innovation (Coursera) Coursera
Michigan State University

The Search for Great Ideas: Harnessing creativity to empower innovation (Coursera)

Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application.

Jun 8th 2026
3 Weeks
Unleashing the Impact of your Social Enterprise (Coursera) Coursera
Copenhagen Business School

Unleashing the Impact of your Social Enterprise (Coursera)

In Course 3 of this Specialization you will first of all learn about Social Impact Assessment. Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Next you will outline an appropriate communication strategy for your social enterprise and will demonstrate how to market your products and services to beneficiaries and other customers. Here you will employ an adaptable communication strategy as you move from early adopters to a broader market share.

Jun 8th 2026
5-12 Weeks
Design Thinking for Innovation (Coursera) Coursera
University of Virginia

Design Thinking for Innovation (Coursera)

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet.

Jun 8th 2026
5-12 Weeks
Entrepreneurship (Coursera) Coursera
The Chinese University of Hong Kong

Entrepreneurship (Coursera)

An entrepreneur is someone who is always on the lookout for problems that can be turned into opportunities and finds creative ways to leverage limited resources to reach their goals. In this course, learners will be introduced to the fundamental concepts, theories, and frameworks of entrepreneurship and learn how to apply them within the context of the world's largest market: China.

Jun 8th 2026
4 Weeks
Building Fintech Startups in Emerging Markets (Coursera) Coursera
University of Cape Town

Building Fintech Startups in Emerging Markets (Coursera)

Starting a small business in an emerging market can be very rewarding. Many of entrepreneurship opportunities in emerging markets arise out of necessity, or the drive to solve a real need or a social problem. Thus emerging markets often offer huge opportunities for disruptive innovation. Entrepreneurship has contributed to economic growth and been able to respond to social problems, helping some communities prosper.

Jun 8th 2026
4 Weeks
Healthcare Entrepreneurship: Taking Ideas to Market (Coursera) Coursera
Imperial College London

Healthcare Entrepreneurship: Taking Ideas to Market (Coursera)

This course delves into intellectual property (IP) with an introduction into the innovation landscape within the UK and how that compares with other settings. You'll focus on how intellectual property applies to frugal innovations, compulsory licensing, and when and how to apply for intellectual property. This course teaches you about how innovators can secure funding by exploring the types of funding available, the types of organisations involved, as well as the challenges that surround funding. A key part of this course is a focus on 'pitching' skills - what's involved in pitching well, what content should you include, how can you best deliver a pitch.

Jun 8th 2026
4 Weeks