Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women (Coursera)

You will gain a clear and comprehensive understanding of the marketing and sales cycle. You will use this cycle as a foundation to develop your marketing and sales plans. By the end of this course, you will understand how to identify the right marketing tools to reach your target customers, and how an effective marketing plan can convert into sales and revenue for your business.
The 10,000 Women course collection offers a truly flexible online learning experience. You have the freedom to approach the program in any way that works for you – take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. If you choose to take all 10 courses, you will explore all the key elements of your business and develop a thorough plan for your business’s growth.

What You Will Learn

• Strengthen your business's brand, and set clear marketing goals and strategies.
• Explore various digital marketing tools that you can use to reach your customer segments.
• Refine your sales process, and measure sales success.
• Identify appropriate metrics to measure brand, marketing and sales effectiveness.

Syllabus

WEEK 1
Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women
In this course, you will develop a clear and comprehensive understanding of the marketing and sales cycle. You will also explore a range of useful tools and metrics in the context of your own business. By the end of this course, you will understand how to communicate value to your target customers, and convert this into sales and revenue for your business.