Learn best practices, entrepreneurship and innovation models and how to take advantage of the strengths of the family business in order to achieve success. During this course you will carry out a transgenerational entrepreneurship project.
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Nowadays, family businesses are indispensable in our economy. However, it is very important to identify the tools and strategies of success that allow them to transcend in a competitive environment. For that reason, this entrepreneurship course gives you the opportunity to know and apply best practices, taking into account entrepreneurship and innovation models that will allow you to take advantage of the strengths that posseses the family business, in order to create a suitable business for next generations.
In this entrepreneurship course you will have the opportunity to know the instruments and components that involve entrepreneurship; from ideation, market validation and value proposition, to present your sales plan to attract investors (Business Pitch).
This online course delivers the knowledge and tools necessary for the success of a venture in the family business.
The Center for Entrepreneurial Families and EGADE Business School of the Tecnológico de Monterrey is the ideal institution to develop these skills, since Tecnológico de Monterrey is the number 1 university in Mexico and the 6th best in Latin America according to Times Higher Education (THE) 2016.
Professors at Center for Entrepreneurial Families are highly qualified and recognized as part of the worldwide STEP project for family entrepreneurship, and EGADE Business School is the number 1 business school in Latin America in MBA program, according to the ranking of AméricaEconomía.
This course is part of the Family Businesses: Entrepreneurship and Leadership to Transcend Professional Certificate.
What you'll learn
- Understand and apply best practices in the family business
- Distinguish entrepreneurship and innovation models
- Implement entrepreneurship trends in your venture
- Carry out a transgenerational entrepreneurship project
- Determine the components of entrepreneurship:
- Generation of the entrepreneurial idea (ideation)
- Market validation
- Value proposition
- Sales presentation to attract investors (Business Pitch)
Syllabus
Topic 1. A Family Business Venture: the STEP Model
1.1 Entrepreneurial orientation of the family business
1.2 Familiness (resources unique to a family business)
Topic 2. Mega trends and entrepreneurship
2.1 Introduction to innovation and entrepreneurship
2.2 Mega trends and Family Office
Topic 3. Ideation and Market Validation
3.1 Ideation and Customer Discovery
3.2 Market Validation
Topic 4. Value Proposition
4.1 Opportunity Recognition
4.2 Business Model
Topic 5. Business Pitch (family and non-family investors)
5.1 Story Telling- Business pitch
5.2 Foundations of Family Intrapreneurship
