Iversity

Einführung in die Betriebswirtschaftslehre (iversity)

Offered by RWTH Aachen,
Einführung in die Betriebswirtschaftslehre (iversity)

In diesem Kurs lernst du grundlegende Modelle, Theorien und Prinzipien der Betriebswirtschaftslehre. Schlüpfe in die Rolle eines Unternehmers und lerne von Grund auf, wie ein Unternehmen funktioniert.

Dieser Kurs gibt einen Überblick über grundlegende Modelle, Theorien und Prinzipien der Betriebswirtschaftslehre. Er basiert auf einer mehrfach ausgezeichneten äquivalenten Lehrveranstaltung an der RWTH Aachen und wurde bislang von über 10.000 Studierenden erfolgreich in Aachen absolviert. Der Kurs beginnt mit den Fragen, warum es Unternehmen gibt und was der Kern unternehmerischer Wertschöpfung ist. Anschließend wird analysiert, welche Alternativen und Theorien es zur Organisation von Unternehmen gibt. Ein Schwerpunkt auf die neue Institutionenökonomie erlaubt dabei einen Einblick in einen der Ansätze, der das moderne Management entscheidend geprägt hat. In den letzten beiden Teilen werden Prinzipien der operativen und der strategischen Planung sowie Wettbewerbsstrategien behandelt. Anhand ausgewählter Konzepte lernen die Teilnehmenden die wichtigsten Ansätze des strategischen Managements kennen.

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