Iversity

Einführung in die Betriebswirtschaftslehre (iversity)

Offered by RWTH Aachen,
Einführung in die Betriebswirtschaftslehre (iversity)

In diesem Kurs lernst du grundlegende Modelle, Theorien und Prinzipien der Betriebswirtschaftslehre. Schlüpfe in die Rolle eines Unternehmers und lerne von Grund auf, wie ein Unternehmen funktioniert.

Dieser Kurs gibt einen Überblick über grundlegende Modelle, Theorien und Prinzipien der Betriebswirtschaftslehre. Er basiert auf einer mehrfach ausgezeichneten äquivalenten Lehrveranstaltung an der RWTH Aachen und wurde bislang von über 10.000 Studierenden erfolgreich in Aachen absolviert. Der Kurs beginnt mit den Fragen, warum es Unternehmen gibt und was der Kern unternehmerischer Wertschöpfung ist. Anschließend wird analysiert, welche Alternativen und Theorien es zur Organisation von Unternehmen gibt. Ein Schwerpunkt auf die neue Institutionenökonomie erlaubt dabei einen Einblick in einen der Ansätze, der das moderne Management entscheidend geprägt hat. In den letzten beiden Teilen werden Prinzipien der operativen und der strategischen Planung sowie Wettbewerbsstrategien behandelt. Anhand ausgewählter Konzepte lernen die Teilnehmenden die wichtigsten Ansätze des strategischen Managements kennen.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Introduction to Financial Accounting (Coursera) Coursera
University of Pennsylvania

Introduction to Financial Accounting (Coursera)

Management & Leadership Business

Master the technical skills needed to analyze financial statements and disclosures for use in financial analysis, and learn how accounting standards and managerial incentives affect the financial reporting process. By the end of this course, you’ll be able to read the three most common financial statements: the income statement, balance sheet, and statement of cash flows. Then you can apply these skills to a real-world business challenge as part of the Wharton Business Foundations Specialization.

Nov 16th 2026
4 Weeks
Finance Business Accounting
Details
On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera) Coursera
CentraleSupélec

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera)

Management & Leadership

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box".

Nov 16th 2026
5-12 Weeks
Business Philosophy Innovation
Details
Doing Economics: Measuring Climate Change (Coursera) Coursera
University of London,University College London,CORE

Doing Economics: Measuring Climate Change (Coursera)

Statistics & Data Analysis Data Science

This course will give you practical experience in working with real-world data, with applications to important policy issues in today’s society. Each week, you will learn specific data handling skills in Excel and use these techniques to analyse climate change data, with appropriate readings to provide background information on the data you are working with. You will also learn about the consequences of climate change and how governments can address this issue.

Nov 16th 2026
4 Weeks
Economics Climate Change Data Analysis
Details
How to finance your venture ? (Coursera) Coursera
École Polytechnique

How to finance your venture ? (Coursera)

Management & Leadership

The course aims at providing knowledge and experience to entrepreneurs and would-be entrepreneurs. Entrepreneurs generally start with a mission, a new idea that they want to bring to the world. If the idea is original, it is probably not expected by the market, which has to be educated. This is a very costly experience. Entrepreneurs need to gather capital at the start of the journey.

Nov 16th 2026
5-12 Weeks
Finance Business Growth
Details
Negocios Internacionales II (Coursera) Coursera
University of New Mexico

Negocios Internacionales II (Coursera)

Management & Leadership Business

Vivimos en un mundo cada vez mas globalizado, en el cual el éxito en los negocios internacionales se ha convertido en el factor determinante del desarrollo económico y la prosperidad. Esta materia, Entorno Global de Negocios, Parte II, sigue a la primera materia (Entorno Global de Negocios, Parte I) e introduce al alumno a una comprensión fundamental de como administrar una organización o empresa internacional.

Nov 16th 2026
5-12 Weeks
Business International Business Global Market
Details
Alternative Approaches to Valuation and Investment (Coursera) Coursera
University of Melbourne

Alternative Approaches to Valuation and Investment (Coursera)

Management & Leadership Economics & Finance

In this course, participants will develop an understanding of the intuitive foundations of asset and investment valuation, and how alternative valuation techniques may be used in practice. This is part of a Specialization in corporate finance created in partnership between the University of Melbourne and Bank of New York Mellon (BNY Mellon).

Nov 16th 2026
4 Weeks
Finance Business Risk
Details
Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective (Coursera) Coursera
CentraleSupélec

Two Speed IT: How Companies Can Surf the Digital Wave, a BCG Perspective (Coursera)

Management & Leadership

Transform or disappear, the Darwinism of IT: In order to adapt to a digital world, a two-speed IT is needed. Despite the importance of IT in today’s digital world, Chief Information Officers (CIOs) often struggle to get their voices heard by executive committees. Faced with this challenge, IT departments are being forced to reinvent themselves to adapt their companies to the fast paced evolution of technology. The Boston Consulting Group has developed a business approach that allows IT to shed off its appearance of a heavy cost center and to adopt a new, more realistic persona as a quality service provider, partnering with users and the management.

Nov 16th 2026
5-12 Weeks
Business Management Technology
Details
Challenges of Agribusiness Management (Coursera) Coursera
Università Bocconi

Challenges of Agribusiness Management (Coursera)

Business

The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities.

Nov 16th 2026
5-12 Weeks
Business Innovation Management
Details
Leading Innovation in Arts and Culture (Coursera) Coursera
Vanderbilt University,National Arts Strategies - NAS

Leading Innovation in Arts and Culture (Coursera)

Management & Leadership

Developed by David Owens at Vanderbilt University and customized for the cultural sector with National Arts Strategies, this course will help arts and culture leaders create an environment where new ideas are constantly created, shared, evaluated and the best ones are successfully put to work. One of the toughest challenges for any leader is getting traction for new ideas. Winning support can be a struggle. As a result, powerful new ideas often get stuck. This is especially true in the cultural sector. People involved in arts and culture often have little time and even less money for experimentation and risks. This course will help those in the performing arts, museums, zoos, libraries and other cultural organizations build environments where new management and program ideas flourish.

Nov 16th 2026
5-12 Weeks
Business Innovation Culture
Details