Learn the fundamentals of how design thinking and creativity can be used to enable innovation. Innovation matters to everyone, including managers in small or large organizations, start-up entrepreneurs, those in government roles, or teachers. This course looks at how individuals and organizations use creativity and design thinking skills to identify and choose opportunities that enable innovation.
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Creative problem solving skills are developed and enhanced through a range of real world activities. An overview of design thinking tools is provided to help students understand design thinking as a problem solving approach. Ideas developed through these processes are then applied to a customer discovery approach to understand their value in the market place.
This course is part of the Corporate Innovation MicroMasters program.
What you'll learn
- The nature of human creativity and innovation,
- How creativity helps business to solve complex problems,
- Skills to harness creativity and improve observation skills through an understanding of creativity models and theories,
- The process and tools of design thinking,
- Different creativity and design processes and how it can be used to generate better ideas,
- Customer discovery plan to support workable business innovation.
Syllabus
Week 1: What is Creativity, Innovation and Design
Introduce the core concepts of creativity, design and innovation
Week 2: Creativity Myths
Mistaken beliefs about creativity and why they’re dangerous
Week 3: Entrepreneurial mindsets
Describe how entrepreneurial individuals use effectual thinking processes to develop and evaluate ideas
Week 4: Impact and Purpose
Impact is the way we measure the value created through creativity
Week 5: Empathy and design in innovation
Describe the role of empathy as the first stage of the design thinking process
Week 6: How do we learn what people want?
Explain how we ensure learning fits people's needs
Week 7: Digital tools for creative options
Evaluate the digital design and collaboration tools that help firms to support creativity
Week 8: Distributed creativity
Develop an understanding of how diversity and collaboration through networks support the creativity process
Week 9: Experiments and resiliency
Develop the tools to run experiments and recover from failures
Week 10: Moving from ideas to impact
Bring the ideas presented in this course together and show how organizations can create impact from ideas
