Customer-Centric IT Strategy (Coursera)

Customer-Centric IT Strategy (Coursera)

Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

By the end of this course, you’ll be able to:

  • Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
  • Translate your work on the Canvas to specific charters in IT
  • Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure

Course 4 of 4 in the Leading the Modern Day Business Specialization.

Syllabus

WEEK 1
How do you define a customer-centric strategy you can actually execute?
To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.

WEEK 2
How do you prototype IT solutions people want to use?
You’ve learned that being more intentional and acquiring and actionable understanding not just of what users say but of what they do is key to delivering successful IT. Now you’re going to learn more detail on how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Introducción a las Finanzas (Coursera) Coursera
Universidad Nacional Autónoma de México

Introducción a las Finanzas (Coursera)

En este curso estudiaremos el objetivo principal de las finanzas, la importancia en la creación de valor y mantenerlo a través de un uso eficiente de los recursos financieros. Además, incluiremos algunas herramientas básicas que te permitirán crear un plan financiero con el que podrás establecer objetivos y metas claras, identificar qué factores pueden afectar el rumbo de tu empresa o idea de negocio y saber si estás aplicando los recursos de una manera eficiente.

Jun 22nd 2026
5-12 Weeks
Intercultural Communication and Conflict Resolution (Coursera) Coursera
University of California, Irvine

Intercultural Communication and Conflict Resolution (Coursera)

Intercultural Communication and Conflict Resolution is a growing area of importance considering the pace and volume of global transactions. The ease of global communication using technology, the abundance of cheaper transportation costs, and the frequency of businesses using cross-border talent is fostering millions of interactions a day between people of different cultures. Examine how the process of communication can be further complicated during interactions between people of different cultures. The topics of stereotypes, generalizations, communication styles, communication strategies, and communication orientations will be explored.

Jun 22nd 2026
3 Weeks
Writing Professional Email and Memos (Project-Centered Course) (Coursera) Coursera
University System of Georgia

Writing Professional Email and Memos (Project-Centered Course) (Coursera)

Want your workplace writing to make a positive impression? At the end of this course, you will be a more confident writer, able to create higher quality professional documents more quickly. This course is at the introductory or beginner level and focuses on mastering the basics of email etiquette and communication. While this course will help learners become faster and more efficient writers by virtue of practice with common writing purposes, it does not cover marketing emails or job application materials.

Jun 22nd 2026
4 Weeks
Designing the Future of Work (Coursera) Coursera
UNSW Sydney - University of New South Wales

Designing the Future of Work (Coursera)

The workplace of tomorrow is an uncertain place. We live in a rapidly changing world, and design innovations such as artificial intelligence (AI), robotics, and big data are rapidly changing the fundamental nature of how we live and work. As these technologies continue to evolve at an exponential rate - it is becoming critical to understand their impact on contemporary work practices, and for businesses and employees to understand how to design a secure future amidst this disruption.

Jun 23rd 2026
4 Weeks
Introduction to Spreadsheets and Models (Coursera) Coursera
University of Pennsylvania

Introduction to Spreadsheets and Models (Coursera)

The simple spreadsheet is one of the most powerful data analysis tools that exists, and it’s available to almost anyone. Major corporations and small businesses alike use spreadsheet models to determine where key measures of their success are now, and where they are likely to be in the future. But in order to get the most out of a spreadsheet, you have know how to use it. This course is designed to give you an introduction to basic spreadsheet tools and formulas so that you can begin harness the power of spreadsheets to map the data you have now and to predict the data you may have in the future.

Jun 22nd 2026
4 Weeks
¿Cómo financiar mi empresa? (Coursera) Coursera
Universidad de los Andes

¿Cómo financiar mi empresa? (Coursera)

Este curso está estructurado para desarrollar la capacidad de entender el proceso de financiamiento de tu emprendimiento, es decir, la financiación de tu empresa para su creación, puesta en marcha y posterior crecimiento. Durante el curso podrás entender los elementos y la estructura de la financiación de tu proyecto, los recursos requeridos para llevarlo a cabo, y finalmente los métodos de identificación y obtención de dichos recursos.

Jun 22nd 2026
4 Weeks
Strategic Management (Coursera) Coursera
Copenhagen Business School

Strategic Management (Coursera)

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale.

Jun 22nd 2026
4 Weeks
Subsistence Marketplaces (Coursera) Coursera
University of Illinois at Urbana-Champaign

Subsistence Marketplaces (Coursera)

The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.

Jun 22nd 2026
5-12 Weeks
Design Thinking for Innovation (Coursera) Coursera
University of Virginia

Design Thinking for Innovation (Coursera)

Today innovation is everyone's business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in every kind of organization, design thinking provides the tools you need to become an innovative thinker and uncover creative opportunities that are there – you're just not seeing them yet.

Jun 22nd 2026
5-12 Weeks
Applying Data Analytics in Marketing (Coursera) Coursera
University of Illinois at Urbana-Champaign

Applying Data Analytics in Marketing (Coursera)

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Jun 27th 2026
4 Weeks
New Models of Business in Society (Coursera) Coursera
University of Virginia

New Models of Business in Society (Coursera)

In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

Jun 22nd 2026
4 Weeks
Inferential and Predictive Statistics for Business (Coursera) Coursera
University of Illinois at Urbana-Champaign

Inferential and Predictive Statistics for Business (Coursera)

This course provides an analytical framework to help you evaluate key problems in a structured fashion and will equip you with tools to better manage the uncertainties that pervade and complicate business processes. The course aim to cover statistical ideas that apply to managers. We will consider two basic themes: first, is recognizing and describing variations present in everything around us, and then modeling and making decisions in the presence of these variations.

Jun 22nd 2026
4 Weeks