FUN

Comprendre l’économie collaborative (FUN)

Offered by Institut Mines-Telecom,
Comprendre l’économie collaborative (FUN)

L'objectif du MOOC "Comprendre l'économie collaborative" est de permettre d' appréhender les grands principes de la transition numérique de l'économie et d'en décoder les principaux mécanismes sociaux-économiques.

Tout au long de ce cours, vous décrypterez l'économie collaborative à travers des clés de lecture.

  • Le consom'acteur exprime les nouvelles relations de pair à pair entre les personnes.
  • Les plateformes connectent des millions d'individus en quelques clics.
  • Le numérique porte des transformations sociales profondes.
  • Le numérique est à la fois un remède et un poison, il comporte des opportunités et des risques.
  • La multitude d'acteur est source d'innovation.

Plan du cours

  • Séquence 0 : Présentation du MOOC et prise en main de la plateforme
  • Séquence 1 : Présentation générale de l'économie collaborative

Partie 1 : Caractériser le pair à pair
Partie 2 : Le pair à pair collaboratif
Partie 3 : Le pair à pair marchand
Partie 4 : Les effets de réseau

  • Séquence 2 : Les motivations et attitudes du consomm'acteur

Partie 1 : Le consomm'acteur en réseau
Partie 2 : Les réseaux sociaux pair à pair
Partie 3 : La structuration en réseaux sociaux
Partie 4 : Réseau pair à pair et community management

  • Séquence 3 : Conquérir le monde avec une plateforme collaborative

Partie 1 : Splendeur et misères du néo-entrepreneur
Partie 2 : Trouver la bonne formule
Partie 3 : Le "juste" prix
Partie 4 : Modèles d'affaires

  • Séquence 4 : Les opportunités et les risques de l'économie collaborative

Partie 1 : Les opportunités sociales, économiques et environnementales de l'économie collaborative
Partie 2 : Les risques de l'économie collaborative
Partie 3 : Construire un cadre sûr, équitable et stimulant
Partie 4 : Les alternatives et les perspectives de l'économie collaborative

  • Séquence 5 : Numérique et transformations sociales

Partie 1 : Le retour du solidaire ?
Partie 2 : Hybridation du pair à pair marchand et du pair à pair collaboratif
Partie 3 : Transition numérique : les défis aux entreprises
Partie 4 : Réponse des entreprises : une nouvelle identité ?

Go to Class
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