We are living in a fast, rapidly changing and more complex world than ever experienced before. But every challenge has its opportunities. Be part of our co-innovation journey - starting next April - to jointly unleash this huge potential. Whether you are working in an established company, a startup, studying or preparing yourself to deep dive into this thriving ecosystem. This learning opportunity is fully online - massive - no strings attached. Are you ready for take-off?
In times of a more disruptive, complex and dynamic world than ever experienced before, innovation is no longer a luxury, but the precondition of business survival. Forward-thinking, established companies are turning innovation challenges into opportunities and are teaming up with fast, creative startups to disrupt jointly whole industries. The competition to survive is replaced by collaboration to thrive – to thrive in this new, exciting ecosystem of opportunities.
However, this is only true for selected actors – the majority is not making use of this collaboration potential. This course will guide you how to prepare, plan and implement a mutually beneficial collaboration, regardless if you are a startup, a corporate or generally interested to reap the potentials.
What will you learn in this MOOC?
After finishing this course you should be able to
- recognize the benefits and challenges of Startup-Corporate collaboration,
- characterize the urgency of innovation in the corporate world,
- find and examine matches between potential partners,
- distinguish and explore existing formats of collaboration,
- understand both Startups and Corporates to streamline the collaboration, and
- apply dedicated tools and techniques to overcome collaboration challenges and design a joint roadmap.
How is this course structured?
- Week 1 of the course is all about the „Why“. It outlines the theoretical concept, its relevance and potential for both corporates and startups.
- Week 2 is about the „How“. Different approaches to finding your innovation partner and various formats of co-innovation will be covered.
- Week 3 embraces the corporate perspective, it prepares your company to successfully co-innovate with startups.
- Week 4 is the startup week and will flip the perspective to equip your startup with the necessary insights for co-innovating with a strong, large partner. After week 4, the fast track ends.
- Week 5 & 6 is where the real experience starts and you are invited to continue with two extra weeks in cross-sectoral teams to work on real-life challenges with dedicated tools.
