Blockchain Business Models (Coursera)

Offered by Duke University,
Blockchain Business Models (Coursera)

Blockchain is an emerging and highly disruptive technology that is poorly understood. In this course you will learn what blockchain is and how it can create value by tokenization in cryptocurrencies and in many other practical applications. The applications include: stablecoins (like Facebook’s Libra and JP Morgan’s JPMCoin), machine to machine payments, identity protection, supply chain management (Walmart, Maersk, IBM), secure voting, distributed exchanges, decentralized finance, property transfers, central bank fiat crypto (e.g., Fedcoin and China’s digital Renminbi), dispensing prescription drugs, private records, intellectual property, financial reporting, and media and advertising, to name a few.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

The goals of the course are to: (i) provide an advanced understanding of the various blockchain technologies; (ii) determine the specific business situations where blockchain technology can be deployed to solve important problems; (iii) select the specific blockchain technology that has the best chance of success for a particular problem; and (iv) detail the risks presented by this new technology.

Course 3 of 4 in the Entrepreneurial Finance: Strategy and Innovation Specialization.

Syllabus

WEEK 1
Blockchain Overview
A helicopter tour of the essential concepts of blockchain - each of which will be detailed later in the course. Blockchain as a technology is defined in terms of the commonalities present in blockchain applications. There is also an introduction to both current and future blockchain applications.
Cryptographic Hashing
Almost all blockchains use some sort of cryptographic hashing. Hashing is a one way function where any input of arbitrary size can be uniquely expressed as a string of characters. Any change in the input cause the hash to change. Hashing is a one way function: it is easy to go from the input to the hash but extremely difficult to go the other way. As such, cryptographic hashing should not be confused with encryption where an encrypted message can be decoded.

WEEK 2
Blockchain Encryption and Signatures
Some basic knowledge of encryption techniques is essential for understanding blockchain technology. This module focuses on digital signature algorithms. When a transaction is placed on a blockchain, it is signed by the owner. With the owner’s public information and the signature, we can quickly determine if the signer is really the owner.
Bitcoin and Other Blockchains
Bitcoin was the first cryptocurrency and the first large scale use of blockchain technology. This module explores how the bitcoin blockchain works. We detail the mechanics of transactions and there is an introduction to the consensus mechanism called Proof of Work. This provides a foundation to look at other blockchain implementations. We highlight the difference between bitcoin, ethereum and other technologies like Hyperledger.

WEEK 3
Using Blockchain
With a knowledge of the mechanics of blockchain technology, students are now able to determine the usefulness of the technology in various different applications. We focus on both the current applications as well as applications that are in process but not yet public.
Consensus
There is no single blockchain technology and there are many ways to implement blockchain technology. The choice of technology crucially depends on the application. In this module, we study Proof of Work, Proof of Stake as well as some other mechanisms. Consensus is an active area of research in the blockchain space.

WEEK 4
Value of Cryptoapplications
There are thousands of new ventures that are deploying blockchain technology. How do we assess whether these ventures are viable - in the context of either investing for one of these companies or working for them. This module provides a checklist for evaluating cryptoventures. This list includes important questions such as: a) what problem is being solved? b) is the problem an important problem? c) is blockchain the best technology to solve the problem? and d) what type of blockchain technology is best suited to solve the problem?
The Regulatory Environment and the Future of Fintech
Given this is a new technology, regulators need to both learn about the technology and develop guidelines. The module explores some key regulators in the US such as the SEC and the CFTC and the basic legal background that guides their regulatory framework. We also explore the regulatory concept of the “right touch”: if the regulations are too harsh, then innovation is stifled and driven off shore - if regulations are too lax, then you invite a high level of fraud. The module ends with a general discussion of the future of Fintech, in particular, decentralized finance.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Planificación y gestión estratégica para Pymes (Coursera) Coursera
Pontificia Universidad Católica de Chile

Planificación y gestión estratégica para Pymes (Coursera)

Este curso fue diseñado para apoyar a empresarios de distintas regiones y países, a que logren desarrollar e implementar estrategias adecuadas que les permitan alcanzar sus objetivos y cumplir su misión. El curso permite profundizar sobre el proceso de formulación de una estrategia, entregando conceptos y algunas herramientas para crear y capturar valor con una estrategia empresarial exitosa

Oct 26th 2026
5-12 Weeks
Critical Perspectives on Management (Coursera) Coursera
IE Business School

Critical Perspectives on Management (Coursera)

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societies in which they operate. For students who are thinking of a career in management, it may also prove useful as a basic introduction to some of the conceptual vocabulary and ideas behind modern theories of management.

Oct 19th 2026
5-12 Weeks
Innovation Management: Winning in the Age of Disruption (Coursera) Coursera
University of Leeds

Innovation Management: Winning in the Age of Disruption (Coursera)

Not all organisations innovate, and those that do often find it difficult to initiate, develop, and deliver innovation consistently. Innovation management is crucial in leading valuable change and profits for companies of all sizes. This course will give you the skills for successful strategic innovation by exploring how the world’s most successful businesses use systematic processes to harness its power. You will learn about disruptive innovation and how businesses need to have an innovation strategy in place to stay ahead of the competition.

Oct 26th 2026
2 Weeks
Technology Strategy: Creative Destruction (Coursera) Coursera
University of Illinois at Urbana-Champaign

Technology Strategy: Creative Destruction (Coursera)

The success of modern companies depends critically on their ability to manage and respond to technological change. Innovation is continually challenging companies’ competitive advantages, giving rise to new business models, and stimulating new platform-based competition. Managers and entrepreneurs need to understand these strategic forces and how they impact firms and industries in the modern knowledge economy. This course explains how technological innovation affects the competitive dynamics of markets, and how managers and entrepreneurs alike can strategically manage these dynamics to maximize the likelihood of success.

Oct 26th 2026
4 Weeks
Cybersecurity Awareness and Innovation (Coursera) Coursera
EIT Digital

Cybersecurity Awareness and Innovation (Coursera)

It’s not you, it’s me! What’s going on? This course empowers students, professionals and wider community to deal with cybersecurity attacks and risks focused on identity management and it is an introduction to the upcoming full course focused on cybersecurity awareness. It is provided a practical overview of challenging issues like identity credentials management and security, e-mail threats and web impersonation, or web hacking.

Oct 26th 2026
5-12 Weeks
How to Get Into Blockchain (Coursera) Coursera
University of Leeds

How to Get Into Blockchain (Coursera)

Blockchain technologies, the driving force behind cryptocurrencies, have the potential to revolutionise the exchange of value, ownership and transactions by providing trust, security and transparency. The blockchain industry is booming and it's projected to grow so if you are looking for a lucrative career path, then a specialisation in blockchain technologies is one of the best tech career moves. This online course teaches you how to navigate the fascinating world of blockchain technologies.

Oct 26th 2026
2 Weeks
Innovation Through Design: Think, Make, Break, Repeat (Coursera) Coursera
The University of Sydney

Innovation Through Design: Think, Make, Break, Repeat (Coursera)

The evolution of design has seen it become a discipline no longer limited to the concerns of a singular, specific domain and develop to become a pathway for solving complex, nonlinear problems. Design is becoming a capability-enhancing skill, equipping people with the ability to deal with uncertainty, complexity and failure. In this course, we demonstrate how you can use design as a way of thinking to provide strategic and innovative advantage within your profession.

Oct 19th 2026
5-12 Weeks
From Idea to Startup (Coursera) Coursera
Technion - Israel Institute of Technology

From Idea to Startup (Coursera)

How do you implement ideas? This course provides practical proven tools for transforming an idea into a product or service that creates value for others. As students acquire these tools, they learn how to tell bad ideas from good, how to build a winning strategy, how to shape a unique value proposition, prepare a business plan, compare their innovation to existing solutions, build flexibility into their plan and determine when best to quit.

Oct 19th 2026
5-12 Weeks
Challenges of Agribusiness Management (Coursera) Coursera
Università Bocconi

Challenges of Agribusiness Management (Coursera)

The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities.

Oct 19th 2026
5-12 Weeks
Blockchain Security (Coursera) Coursera
Infosec

Blockchain Security (Coursera)

This course introduces blockchain security, including a description of how the blockchain works at each level of the blockchain ecosystem. The instructor begins with the building blocks that create the structure of blockchain, the cryptography that it uses for security, and the role of hash functions in the blockchain and how they can be attacked. In the next module, the instructor describes what blockchain consensus is, why it’s needed, its underlying theory (Byzantine Fault Tolerance and Security via Scarcity), some of the common consensus algorithms, and the security issues inherent to each variant.

Oct 26th 2026
5-12 Weeks
HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective) (Coursera) Coursera
Columbia University

HI-FIVE: Health Informatics For Innovation, Value & Enrichment (Administrative/IT Perspective) (Coursera)

HI-FIVE (Health Informatics For Innovation, Value & Enrichment) Training is an approximately 10-hour online course designed by Columbia University in 2016, with sponsorship from the Office of the National Coordinator for Health Information Technology (ONC). The training is role-based and uses case scenarios. No additional hardware or software are required for this course. Our nation’s healthcare system is changing at a rapid pace.

Oct 26th 2026
4 Weeks