Coursera

Understanding Corporate Communications (Coursera)

Offered by Starweaver,
Understanding Corporate Communications (Coursera)

This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment.

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Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.
This course is designed for anyone in the Corporate Communications function within an organization, or those who desire to develop a career path in the practice.

Syllabus

Understanding Corporate Communications
Module 1
This course is designed to provide participants with a comprehensive understanding of the communications function within an organization. The course focuses on two crucial aspects of corporate communications: internal employee communications and external communications through media and public relations. Participants will also gain insights into crisis communications and learn effective strategies to navigate communication challenges in today's dynamic business environment. Participants will develop knowledge and required skills of the corporate communications function, through an overall framework of concepts, applications, and practical examples.

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