Communicating science effectively is a critical skill for anyone involved in environmental policy or sustainability. Learn how to integrate effective visualizations into compelling narratives to clearly explain complex ecosystem processes.
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Effective science communicators are in short supply during a time of unprecedented environmental challenges. As policy-makers, businesses, and communities seek solutions, the need for science communication skills will only grow. In this course, you will not only learn how to identify the tools of science communication, but will be able critique, refine, and develop them.
Any leader understands that data is the underpinning of competent decision-making. Complex systems require that data be presented in a clear and accessible format. You will learn to construct easy-to-interpret data visualizations that will enable you to build consensus and facilitate decisions across a broad spectrum of stakeholders.
Data tells us a story. Articulating and messaging this data-driven narrative to communicate the latest research is a key skill for any manager. You will learn to use proven techniques to develop such narratives so that you can effectively communicate complex data-sets to any audience.
Cogent science communication requires the effective integration of a captivating and accessible narrative with appealing multimedia data visualizations. These two new skills are the foundation for telling a larger story. Compelling “stories” are a proven approach to explain complex problems, involve the target audience, and motivate diverse stakeholders to work toward change.
This course is part of the Environmental Management for Sustainability Professional Certificate.
What you'll learn
- How to identify and critique features of science communication products that utilize effective visualization and narrative techniques.
- How to produce appealing data visualization that avoid ‘chart junk’ or ‘map clutter’.
- How to articulate a succinct, captivating narrative using the ‘and, but, therefore’ template.
- How to develop a compelling science communication product that integrates best-practice visualizations and concise narrative.
Syllabus
Module 1:
Why is science communication important?
Iconic science communicators
The science behind science communication
What makes a good story?
Who are you talking to?
Narrative structure
Module 2:
Data Visualization Part 1
Data Visualization Part 2
10 Classic Conceptual Diagrams
10 IAN Conceptual Diagrams
10 Classic maps
Module 3:
Storyboarding
Active titles
Storyboarding Process
Project Management
Seven Elements of Layout and Design
Layout and Design Examples
Critique and Review
Module 4:
Color Theory
Color Theory Basics
Color in Science Communication
Symbols and Diagrams
Symbols
Conceptual Diagram Creation
Conceptual Diagram Examples
Module 5:
Science Writing vs. Science Communication
Science Communication Products
Photos in Science Communication
Videos in Science Communication
Assembling a Scientific Presentation
Presentation Preparation
Delivering a Presentation
