Principles of Economics: Microeconomics - Down to Business (Coursera)

Offered by Rice University,
Principles of Economics: Microeconomics - Down to Business (Coursera)

In this second portion of the three-course specialization covering economics, we're going to be focusing on Microeconomics or the business side of things. This course is also based heavily on my ECON 100 course that I teach here at Rice University. Through lectures, short quizzes, problem sets, and discussions we're going to take a look at subjects such as, costs of production, perfect competition, monopolies, monopolistic competition, oligopolies, and household choices. And you'll still get all the unsolicited food and cooking advice sprinkled in there too :)

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Although this course is intended for anyone with an interest in economics, we will occasionally be using some basic math. I would also recommend that you take the first course, "A Story of Economics: Getting to Know You" before enrolling in this course.
Things you should learn by the end of this course:

  1. Identify how Opportunity Costs affect economic decisions.
  2. Identify how economic decision makers compare marginal benefits to marginal

costs to make optimal choices.

  1. In a graph, identify the gains from trade.
  2. Describe the relationship between prices, market demand, and market supply.
  3. Calculate and interpret the meaning of an elasticity coefficient.
  4. Evaluate the effects of government policy on supply and demand.
  5. Calculate and interpret the meaning of market efficiency.
  6. Evaluate the effects of externalities and the policies associated with them, and

identify how they are related to different types of goods.

  1. Identify the costs of production and interpret their shapes.
  2. Communicate how different degrees of competition in a market affect pricing and

output.

  1. Identify the prisoner’s dilemma in the context of an application.
  2. Explain the interaction between budget constraints and indifference curves.

This course is part of the A Story of Economics: A Principles Tale Specialization.

Syllabus

Welcome to the Course!
Welcome to the second course of A Story of Economics! Thank you for enrolling! Please take a few minutes and explore the orientation materials that will help you with expectations and what you need to be doing to be successful in this course.

Module 1 - The Costs of Production
Welcome to costs of production. We're going to look at the cost that firms typically face when they produce. Now, so far, in course 1, we've talked a lot about revenue. We talked a lot about revenue with elasticity, when it's elastic you lower the price to raise revenue, when it's inelastic you raise the price to raise revenue. But firms, they're not trying to maximize revenue. What are they trying to maximize? Let's find out!

Module 2 - Perfect Competition
This is going to be the first of our four different market structures that we're going to look at. Now, when you think of perfect competition, you can think of it more as really like a theoretical boundary. But it's important to understand perfect competition- We're going to be able to compare it to our other market structures, monopoly, monopolistic competition, and oligopoly, so that we can see the benefits and the advantages of competition.

Module 3 - Monopoly
Here we're going to be talking about our monopolies. Last time we talked about perfect competition. Our monopoly is really going to be the polar opposite of that. What is our monopoly? Well, let's find out!

Module 4 - Monopolistic Competition and Oligopoly
Welcome to monopolistic competition and oligopoly. What is monopolistic competition? Well as the name portends, it's a hybrid. It's a hybrid between our perfect competition and our monopolies. But that's not all! Let's get into it!

Module 5 - Household Choices
Welcome to household choices. We've been talking a lot about our firms. Here now, we're going to start talking more about our households. There's two sides to business, right? There's the buyer, there's the seller. In the labor market, there's the employee and the employer. So here as far as our household goes, who is the household in the goods market? Let's explore!

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Arctic Change & the Nexus of Governance, Economics & Culture (Coursera) Coursera
University of Colorado Boulder

Arctic Change & the Nexus of Governance, Economics & Culture (Coursera)

In this course, you will learn how the changing Arctic environment is tied to the growing economic and strategic importance of the North. After setting the stage through a review of the peoples of the Arctic and how they are dealing with change, Arctic governance, economies national defense, attention turns to marine use of the Arctic, oil and gas exploration, mining, fisheries and tourism.

Jun 8th 2026
4 Weeks
Model Thinking (Coursera) Coursera
University of Michigan

Model Thinking (Coursera)

We live in a complex world with diverse people, firms, and governments whose behaviors aggregate to produce novel, unexpected phenomena. We see political uprisings, market crashes, and a never ending array of social trends. How do we make sense of it? Models. Evidence shows that people who think with models consistently outperform those who don't. And, moreover people who think with lots of models outperform people who use only one. Why do models make us better thinkers? Models help us to better organize information - to make sense of that fire hose or hairball of data (choose your metaphor) available on the Internet.

Jun 1st 2026
5-12 Weeks
Economics: Society, Markets, and [In]equality (Coursera) Coursera
Parsons School of Design, The New School

Economics: Society, Markets, and [In]equality (Coursera)

Thinking critically about today's economy can help you understand the world around you. Economics: Society, Markets, and [In]equality will pique your curiosity and inspire you to learn more about the power dynamics that determine how people and resources are valued, how goods move around the world, and how we manage our planet and the future.

Jun 13th 2026
5-12 Weeks
Microeconomics: The Power of Markets (Coursera) Coursera
University of Pennsylvania

Microeconomics: The Power of Markets (Coursera)

We make economics decisions every day: what to buy, whether to work or play, what to study. We respond to markets all the time: prices influence our decisions, markets signal where to put effort, they direct firms to produce certain goods over others. Economics is all around us. This course is an introduction to the microeconomic theory of markets: why we have them, how they work, what they accomplish.

Jun 8th 2026
5-12 Weeks
實驗經濟學 (Experimental Economics: Behavioral Game Theory) (Coursera) Coursera
National Taiwan University

實驗經濟學 (Experimental Economics: Behavioral Game Theory) (Coursera)

人是否會如同理論經濟學的預測進行決策?這門課將透過每週的課程影片以及課後作業帶你了解實驗經濟學的基本概念。每週將會有習題練習以及指定閱讀的期刊論文。你將會參與一些線上的實驗、報告論文並且互評其他同學的報告。

Jun 10th 2026
5-12 Weeks
Game Theory (Coursera) Coursera
Stanford University,The University of British Columbia

Game Theory (Coursera)

Popularized by movies such as "A Beautiful Mind," game theory is the mathematical modeling of strategic interaction among rational (and irrational) agents. Beyond what we call `games' in common language, such as chess, poker, soccer, etc., it includes the modeling of conflict among nations, political campaigns, competition among firms, and trading behavior in markets such as the NYSE.

Jun 8th 2026
5-12 Weeks
Business Economics and Game Theory for Decision Making (Coursera) Coursera
Illinois Tech

Business Economics and Game Theory for Decision Making (Coursera)

Good decision making and strategy do not exist in isolation: the success and profitability of a business depend not only on the organization’s own strategic moves but also on those that other firms make, especially competitors. Understanding the strategic linkages among firms can therefore be immensely valuable. Economics and Game theory offer tools that can specifically enhance one's understanding and ability to exploit such strategic linkages. This course will cover one of the most crucial decisions that a firm offering a differentiated product needs to make – how to price its product.

Jun 8th 2026
5-12 Weeks
Managerial Economics: Buyer and Seller Behavior (Coursera) Coursera
Illinois Tech

Managerial Economics: Buyer and Seller Behavior (Coursera)

Why are markets commonly believed to be the best way of allocating resources and organizing economic activity? This course will answer this critical question while examining its implications for pricing, market entry and exit, short-term and long-term business strategies, and the forecasting of key market variables. The course introduces fundamental topics in the economic analysis of markets, and some of the analytical tools used to study them, as a means to build an economic intuition and fostering an understanding of a variety of market conditions and market forces.

Jun 8th 2026
4 Weeks
Agriculture, Economics and Nature (Coursera) Coursera
University of Western Australia

Agriculture, Economics and Nature (Coursera)

Sound economic thinking is crucial for farmers because they depend on good economic decision making to survive. Governments depend on economic information to make good policy decisions on behalf of the community. This course will help you to contribute to better decision making by farmers, or by agencies servicing agriculture, and it will help you to understand why farmers respond to policies and economic opportunities in the ways they do.

Jun 8th 2026
5-12 Weeks
China’s Economic Transformation Part 1: Economic Reform and Growth in China (Coursera) Coursera
The Hong Kong University of Science and Technology - HKUST

China’s Economic Transformation Part 1: Economic Reform and Growth in China (Coursera)

In 1978, after nearly 30 years of socialist planning under Mao Zedong, China was one of the world’s poorest countries, saddled with an inefficient, inward-looking economy. Today, China is an upper-middle income country and the world’s largest trading nation, contributing more to global economic growth than any other nation. How could such a remarkable transformation take place? This course will examine in detail the reforms that have contributed to China’s economic development and the current challenges facing the Chinese economy.

Jun 1st 2026
5-12 Weeks