Meeting Investors' Goals (Coursera)

Offered by University of Geneva,
Meeting Investors' Goals (Coursera)

In this course, you will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can be at the market level. You will first explore the different biases that we, as humans, are subjected to when facing investment decisions and how they may impact the outcomes of these decisions.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Moreover, you will see how emotions and ethical concerns such as honesty and trust influence market participants. When they are considered as a group rather than individually, you will discover how rationality and irrationality can drive asset prices to and away from their fair value. Finally, you will be presented with different portfolio construction methodologies and investment styles that make up the landscape of today's portfolio management industry.
At key points throughout the course, you will benefit from the practical knowledge of experts from our corporate partner, UBS, in how to build and manage clients' portfolios.
Course 2 of 5 in the Investment Management Specialization.

Syllabus

WEEK 1
General Introduction and Key Concepts
In this introductory week, we will start by illustrating how emotions can hinder sensible investment decisions. You will then have the opportunity to check if you master the concepts of the first course that are important for this second course. Finally, we will lay the ground for next week’s content by looking at rational decision making.

WEEK 2
How Individuals Make Financial Decisions
The focus of this second week is on you, the investor: what are the reasons you participate in financial markets? How do you make investment decisions? What can go wrong in your decision process and what are the consequences? What can you do about it? To answer these questions, we will talk about cognitive biases, emotions and moral values and their respective link with investment decisions.

WEEK 3
Market Efficiency, Bubbles & Crises
In this third week, we will have a look at investors’ behavior as a group. How does it impact asset prices? How do these prices reflect available information? What does it imply for the profitability of some trading strategies? What can go wrong in this price formation process and how can (and did) it cause financial bubbles and crises? This week also features as special guest: Prof. Jean-Pierre Danthine, former vice-chairman of the Swiss National Bank, who will offer insights into some of these issues.

WEEK 4
Portfolio Construction and Investment Styles
In this final week, we will look at two main portfolio construction methodologies: top-down and bottom-up. We will see how they differ but also how they can be combined. In the second lesson, we will review some important investment styles that are commonly used in the portfolio management industry. In this final lesson, you will also be given the opportunity to experiment with different trading strategies and compare your results with fellow learners.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

International Business II (Coursera) Coursera
University of New Mexico

International Business II (Coursera)

This course, Introduction to the Global Business Environment II, focuses on managing organizations in the international economy. Building on Introduction to the Global Business Environment I, this second course focuses on organizational level and management issues in international settings. The course prepares students with practical as well as research-based knowledge and skills necessary to successfully operating an organizational across borders.

Sep 21st 2026
5-12 Weeks
Finanzas personales (Coursera) Coursera
Universidad Nacional Autónoma de México

Finanzas personales (Coursera)

Este curso dotará a sus participantes con las herramientas que le permitirán llevar a cabo una planeación financiera personal y entender la necesidad de salvaguardar su patrimonio y recursos financieros, así como los requerimientos mínimos que se deben considerar para tomar buenas decisiones financieras.

Sep 7th 2026
3 Weeks
Finance for Everyone: Debt (Coursera) Coursera
McMaster University

Finance for Everyone: Debt (Coursera)

In Debt, we take on one of the most challenging financial questions that remains unresolved: How much to borrow? We start by demonstrating why using debt has always been and continues to be a great temptation, particularly when borrowing costs are historically low. We identify conditions for selecting the optimal amount of debt for a corporation looking to maximize its value. You’ll become fluent in related concepts like norms and benchmarks.

Sep 14th 2026
4 Weeks
Introduction to Finance: The Role of Financial Markets (Coursera) Coursera
University of Illinois at Urbana-Champaign

Introduction to Finance: The Role of Financial Markets (Coursera)

In Introduction to Finance: The Role of Financial Markets, you will be introduced to the basic concepts and skills needed for financial managers to make informed decisions. With an overview of the structure and dynamics of financial markets and commonly used financial instruments, you will get crucial skills to make capital investment decisions.

Sep 14th 2026
4 Weeks
Financial Analysis for Startups (Coursera) Coursera
Yonsei University

Financial Analysis for Startups (Coursera)

In the previous two courses, you have learned how to value startups using the discounted cash flow method and multiple methods. However, you have not learned how to estimate cash flows or earnings of startups. In this course, you are going to learn the concepts and usage of financial ratios. Using financial ratios such as profitability, liquidity, leverage, efficiency, and growth, you can tell financial health of a startup.

Sep 7th 2026
4 Weeks
How to Validate your Startup Idea (Coursera) Coursera
UNSW Sydney - University of New South Wales

How to Validate your Startup Idea (Coursera)

Starting a new business begins with an idea that needs to evolve through experimentation, iteration and interactions with people. This course is for existing and potential entrepreneurs who are looking for guidance and support to make their ‘great idea’ a reality. In addition to reviewing the basic principles of entrepreneurship, this course guides you through the process of actively validating your idea in the market.

Sep 14th 2026
5-12 Weeks
Macroeconomic Financial Accounts (Coursera) Coursera
Sapienza University of Rome

Macroeconomic Financial Accounts (Coursera)

This course is primarily aimed at undergraduates attending their final year or Master’s students in monetary and financial economics, international macroeconomics and data mining. Professionals in Government institutions, Central Banks, business and the financial industry, along with other professionals interested in finance and macroeconomics, may also benefit from this course.

Sep 21st 2026
5-12 Weeks
Accounting for Decision Making (Coursera) Coursera
University of Michigan

Accounting for Decision Making (Coursera)

Through this course, you will start by addressing the two “big questions” of accounting: “What do I have?” and “How did I do over time?” You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial statements.

Sep 14th 2026
5-12 Weeks
Evaluación de inversiones en Bienes de Capital (Coursera) Coursera
Universidad Nacional Autónoma de México

Evaluación de inversiones en Bienes de Capital (Coursera)

En el curso presupuesto de largo plazo o de bienes de capital el administrador financiero aplicarás los elementos del valor del dinero a través del tiempo, para poder proyectar los estados financieros a una fecha futura, considerando las variables económicas que pueden afectar un proyecto de inversión.

Sep 7th 2026
4 Weeks
Interest Rate Models (Coursera) Coursera
École Polytechnique Fédérale de Lausanne

Interest Rate Models (Coursera)

This course gives you an easy introduction to interest rates and related contracts. These include the LIBOR, bonds, forward rate agreements, swaps, interest rate futures, caps, floors, and swaptions. We will learn how to apply the basic tools duration and convexity for managing the interest rate risk of a bond portfolio. We will gain practice in estimating the term structure from market data. We will learn the basic facts from stochastic calculus that will enable you to engineer a large variety of stochastic interest rate models. In this context, we will also review the arbitrage pricing theorem that provides the foundation for pricing financial derivatives.

Sep 21st 2026
5-12 Weeks
Fundamentos de Finanzas Empresariales (Coursera) Coursera
Universidad de los Andes

Fundamentos de Finanzas Empresariales (Coursera)

No importa qué rol desempeñas en tu compañía, ni el nivel de responsabilidades que tienes, ni si eres empleado o emprendedor; el curso de Fundamentos de las Finanzas Empresariales te brinda las herramientas para que adquieras los conocimientos necesarios para entender las finanzas de tu empresa y seas capaz de tomar mejores decisiones.

Sep 21st 2026
5-12 Weeks