Coursera

Leveraging AI for Enhanced Content Creation (Coursera)

Offered by Coursera Instructor Network,
Leveraging AI for Enhanced Content Creation (Coursera)

This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs. This learning opportunity offers a hands-on experience through ideating, creating, and finalizing a mock advertising campaign using the combined strengths of these AI tools.

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Content creators, marketing professionals, business strategists, and anyone interested in leveraging the combined power of leading Generative AI tools for innovative content solutions.
Basic understanding of AI concepts and a passion for innovative content creation techniques.
By the end of the course, Learners will be aware of, and leverage the capabilities of leading Generative AI tools, as demonstrated in creating a holistic advertising campaign, showcasing the seamless integration and enhanced capabilities of these tools in content creation.

What you'll learn

  • Review the foundational concepts of Generative AI and its transformative impact on content creation.
  • Ideate and brainstorm using Google Bard, and draft compelling advertisement scripts with ChatGPT.
  • Visualize and create content using Bing Chat,Midjourney, and Runway.
  • Integrate and enhance content with voiceovers using Eleven Labs.

Syllabus

Leveraging AI for Enhanced Content Creation
This course provides a foundation to assess, and apply, a series of Generative Artificial Intelligence (AI) tools, such as: ChatGPT, Bing Chat, Google Bard, Midjourney, Runway, and Eleven Labs.

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