Investments I: Fundamentals of Performance Evaluation (Coursera)

Investments I: Fundamentals of Performance Evaluation (Coursera)

In this course, we will discuss fundamental principles of trading off risk and return, portfolio optimization, and security pricing. We will study and use risk-return models such as the Capital Asset Pricing Model (CAPM) and multi-factor models to evaluate the performance of various securities and portfolios. Specifically, we will learn how to interpret and estimate regressions that provide us with both a benchmark to use for a security given its risk (determined by its beta), as well as a risk-adjusted measure of the security’s performance (measured by its alpha).

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Building upon this framework, market efficiency and its implications for patterns in stock returns and the asset-management industry will be discussed. Finally, the course will conclude by connecting investment finance with corporate finance by examining firm valuation techniques such as the use of market multiples and discounted cash flow analysis. The course emphasizes real-world examples and applications in Excel throughout. This course is the first of two on Investments that I am offering online (“Investments II: Lessons and Applications for Investors” is the second course).
The over-arching goals of this course are to build an understanding of the fundamentals of investment finance and provide an ability to implement key asset-pricing models and firm-valuation techniques in real-world situations. Specifically, upon successful completion of this course, you will be able to:
• Explain the tradeoffs between risk and return
• Form a portfolio of securities and calculate the expected return and standard deviation of that portfolio
• Understand the real-world implications of the Separation Theorem of investments
• Use the Capital Asset Pricing Model (CAPM) and 3-Factor Model to evaluate the performance of an asset (like stocks) through regression analysis
• Estimate and interpret the ALPHA (α) and BETA (β) of a security, two statistics commonly reported on financial websites
• Describe what is meant by market efficiency and what it implies for patterns in stock returns and for the asset-management industry
• Understand market multiples and income approaches to valuing a firm and its stock, as well as the sensitivity of each approach to assumptions made
• Conduct specific examples of a market multiples valuation and a discounted cash flow valuation
This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price.
Course 3 of 7 in the Financial Management Specialization.

Syllabus

Week 1
Course Overview
In this module, you will become familiar with the course, your instructor, your classmates, and our learning environment. The orientation also helps you obtain the technical skills required for the course.
Investments Toolkit and Portfolio Formation
In Module 1, we will build the fundamentals of portfolio formation. After providing a brief refresher of basic investment concepts (our toolkit), a summary of historical patterns of stock returns and government securities in the U.S. is provided. We then consider general examples of portfolio choice to highlight the tradeoffs between “risk” and return. We end the module with a discussion of dominated assets and efficient portfolio formation, emphasizing real-world examples and practice in Excel solving for the optimal portfolio given certain constraints (such as the amount of volatility we will accept in our portfolio).

Week 2
Motivating, Explaining, & Implementing the Capital Asset Pricing Model (CAPM)
In Module 2, we will develop the financial intuition that led to the Capital Asset Pricing Model (CAPM), starting with the Separation Theorem of Investments. We will understand that in a CAPM setting, only the market-wide risk of an asset is priced – securities with greater sensitivity to the market are required by investors to yield higher returns on average. We will also learn how to interpret regressions that provide us with both a benchmark to use for a security given its risk (determined by its beta), as well as a risk-adjusted measure of the security’s performance (measured by its alpha).

week 3
Testing the CAPM, Multifactor Models, & Market Efficiency
In Module 3, we will discuss different asset-pricing models, the pros and cons of each, and market efficiency. In particular, we will test the effectiveness of the Capital Asset Pricing Model (CAPM) and examine survey data concerning its use by chief financial officers (CFOs) of firms. Predictable patterns in stock returns, such as the size and value effects, will also be examined and the Fama-French 3-Factor Model will be introduced. Market efficiency will be discussed in this module, as well as its implications for the asset-management industry and observed patterns in stock returns.

Week 4
Investment Finance and Corporate Finance: Firm Valuation
In Module 4, we will learn about the two key approaches to valuing a company or stock: market multiples and discounted cash flow. We will learn how to value perpetuities and will discuss how caution should be exercised in terms of projecting both the growth in long-term cash flows and the riskiness of those cash flows – two key components of the perpetuity formula. Finally, to gain experience with the market multiples approach, we will estimate a value of Google at the time of its initial public offering (IPO) back in 2004 using market data on Yahoo! as a comparable firm.
Course Conclusion
In this module, we say goodbye to the Investments course as key takeaways from the course are reviewed. A tease is also provided to topics that will be covered in Professor Weisbenner's second course on Investments.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

FinTech Law and Policy (Coursera) Coursera
Duke University

FinTech Law and Policy (Coursera)

Being a successful FinTech firm requires more than just great technology; it also requires an understanding of the laws and regulations applicable to your business. This course will provide you with that understanding. You will learn about the critical legal, regulatory, and policy issues associated with cryptocurrencies, initial coin offerings, online lending, new payments and wealth management technologies, and financial account aggregators.

Sep 7th 2026
5-12 Weeks
Finanzas personales (Coursera) Coursera
Universidad Nacional Autónoma de México

Finanzas personales (Coursera)

Este curso dotará a sus participantes con las herramientas que le permitirán llevar a cabo una planeación financiera personal y entender la necesidad de salvaguardar su patrimonio y recursos financieros, así como los requerimientos mínimos que se deben considerar para tomar buenas decisiones financieras.

Sep 7th 2026
3 Weeks
Fundamentals of Finance (Coursera) Coursera
University of Pennsylvania

Fundamentals of Finance (Coursera)

In this course, you’ll learn the basic fundamentals of corporate finance. Based on the pre-term qualifying courses for Wharton MBA students, Professor Jessica Wachter has designed this course for learners who need a refresher in financial concepts, or for those who are learning about corporate finance for the first time. You’ll identify foundational concepts in corporate finance, such as NPV, Compound and Simple Interest, and Annuities versus Perpetuities.

Sep 7th 2026
5-12 Weeks
Finance for Non-Financial Professionals (Coursera) Coursera
University of California, Irvine

Finance for Non-Financial Professionals (Coursera)

Impact your financial decisions and learn how to affect the performance of your unit's profitability and of your organization. In this course gain a basic understanding of finance and accounting concepts to drive your organization's growth. Upon completion of this course, you will have gained general financial knowledge and an in-depth understanding of the impact of your decisions outside your functional area. Content of the course includes selected aspects of finance from a non-financial specialist perspective. Specific topics include: financial analysis; planning, forecasting, and budgeting; cash flow, and strategic financing. This class will be interactive and will require the active involvement of the participants in finance related activities.

Aug 31st 2026
4 Weeks
Forecasting Financial Statements & Valuation for Accountants (Coursera) Coursera
University of Illinois at Urbana-Champaign

Forecasting Financial Statements & Valuation for Accountants (Coursera)

The objective of this course is to provide you with the knowledge and skills necessary to analyze, interpret, understand and use financial information to make informed decisions. We will discuss financial reporting from a user’s perspective, use a variety of tools to break apart financial reports into meaningful units for analysis, forecast financial statements, and value a firm. This course is intended to give you exposure to the issues facing users of financial statements. You will better understand your role in the financial reporting process if you know how the financial statements will ultimately be used.

Sep 14th 2026
5-12 Weeks
Behavioral Finance (Coursera) Coursera
Duke University

Behavioral Finance (Coursera)

We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices.

Sep 14th 2026
3 Weeks
Mercados financieros (Coursera) Coursera
Yale University

Mercados financieros (Coursera)

Una síntesis de las ideas, métodos e instituciones que permiten que la sociedad humana pueda gestionar los riesgos y promover la actividad empresarial. Un énfasis en las habilidades de liderazgo con conocimientos financieros profundos. Descripción de las prácticas actuales y el análisis de prospectos a futuro. Introducción a los principios de gestión de riesgos y de las finanzas conductuales para comprender el funcionamiento en el mundo real de las industrias de valores, seguros y el sector bancario.

Sep 14th 2026
5-12 Weeks
Business English: Finance and Economics (Coursera) Coursera
Arizona State University

Business English: Finance and Economics (Coursera)

Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options.

Sep 14th 2026
5-12 Weeks
Fundamentals of Machine Learning in Finance (Coursera) Coursera
New York University Tandon School of Engineering

Fundamentals of Machine Learning in Finance (Coursera)

The course aims at helping students to be able to solve practical ML-amenable problems that they may encounter in real life that include: (1) understanding where the problem one faces lands on a general landscape of available ML methods, (2) understanding which particular ML approach(es) would be most appropriate for resolving the problem, and (3) ability to successfully implement a solution, and assess its performance.

Sep 14th 2026
4 Weeks
Introduction to Finance: The Role of Financial Markets (Coursera) Coursera
University of Illinois at Urbana-Champaign

Introduction to Finance: The Role of Financial Markets (Coursera)

In Introduction to Finance: The Role of Financial Markets, you will be introduced to the basic concepts and skills needed for financial managers to make informed decisions. With an overview of the structure and dynamics of financial markets and commonly used financial instruments, you will get crucial skills to make capital investment decisions.

Sep 14th 2026
4 Weeks