Coursera

Introduction to Market Research (Coursera)

Offered by Coursera Instructor Network,

Embark on a journey through the realm of market research, where data uncovers stories and trends reveal opportunities. This short course is designed for professionals who aspire to master the craft of market research, enabling them to make informed business decisions. Whether you're a marketing professional, business owner, product manager, student, data analyst, sales specialist, or someone in the realm of advertising and PR, this course will equip you with a foundational understanding of market research methodologies and their practical applications.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

Dive into the art of identifying market trends and measuring customer preferences, all while honing your analytical skills. With a prerequisite of basic communication, computer skills, and an analytical mindset, this course is perfect for busy individuals seeking to enhance their market insight swiftly and efficiently. Get ready to transform data into strategy and elevate your business acumen in this course.

Syllabus

Introduction to Market Research
This course is designed to provide you with an enhanced understanding of the fundamentals of market research, equipping you with the knowledge to identify the most suitable methodologies for your objectives. You will learn to successfully measure customer preferences using the data collected, ensuring you can derive actionable insights to inform strategic decisions. Through this course, you will develop the skills necessary to excel in the dynamic field of market research.

Lesson 1: Fundamentals of Marketing Research
In this lesson, you will gain a comprehensive understanding of market research, exploring its significance in the business context and examining its primary objectives in depth. Additionally, you will learn about market trends and the methodologies for measuring them effectively.

Lesson 2: From Data to Decisions: Exploring the Spectrum of Market Research Methods
In this lesson, you will explore the three primary types of market research, understand their distinctions, and determine the appropriate approach to employ for achieving specific objectives.

Lesson 3: Data Discovery: Navigating Market Research Collection Strategies
In this lesson, you will examine various data collection methods for market research. These insights will be instrumental in guiding your market research project.

Lesson 4: Data-Driven Product Development: Understanding and Adapting to Customer Preferences
In this lesson, you will explore the methodologies and tools essential for effectively collecting, analyzing, and interpreting customer preference data. You will gain a comprehensive understanding of diverse techniques, ranging from surveys and focus groups to advanced analytics and machine learning algorithms, enabling you to extract actionable insights from customer feedback.

Go to Class

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Coursera

Yale University

Narrative Economics (Coursera)

Economics & Finance

This course, Narrative Economics, is relatively short and proposes a simple concept: we need to incorporate the contagion of narratives into our economic theory. You can think of narratives as stories that shape public beliefs, which in turn influence our decision making. Understanding how people arrived at certain decisions in the past can aid our understanding of the economy today and improve our forecasts of the future.

Nov 2nd 2026

4 Weeks

Economics Research Methods Financial Markets

Coursera

Starweaver

Mastering Hotel Financials (Coursera)

Management & Leadership Business

In the fast-paced and dynamic world of hospitality management, mastering the financial aspects of hotel operations is essential for success. "Hospitality Management: Foundations of Hotel Financials" is a comprehensive course designed to provide you with the knowledge and skills necessary to excel in hotel financial management. Whether you're an aspiring hotel manager, a small hotel owner, a hospitality student, or simply passionate about the industry, this course will empower you with the financial expertise required to make informed decisions and drive profitability in the hotel sector.

Nov 9th 2026

4 Weeks

Decision Making Financial Management Hotel Industry

Coursera

University of Washington

Machine Teaching for Autonomous AI (Coursera)

Engineering

Just as teachers help students gain new skills, the same is true of artificial intelligence (AI). Machine learning algorithms can adapt and change, much like the learning process itself. Using the machine teaching paradigm, a subject matter expert (SME) can teach AI to improve and optimize a variety of systems and processes. The result is an autonomous AI system.

Nov 2nd 2026

4 Weeks

Artificial Intelligence Machine Learning Neural Networks

Coursera

University of Maryland, College Park

Innovation for Entrepreneurs: From Idea to Marketplace (Coursera)

Management & Leadership

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture. We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market.

Nov 2nd 2026

5-12 Weeks

Business Entrepreneur Marketplace

Coursera

University of London,Birkbeck, University of London

The Manager's Toolkit: A Practical Guide to Managing People at Work (Coursera)

Management & Leadership Business

The aim of this course is to give you a practical guide to managing people at work. It does not matter whether you are a first time manager in a shop or a middle manager in an office environment; the same skills apply to every work place. In the course you will engage with some HR theories and then see how they translate into every day working life.

Oct 26th 2026

5-12 Weeks

Management Workplace Leadership

Coursera

IE Business School

Market Research and Consumer Behavior (Coursera)

Management & Leadership Marketing & Communication

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Oct 26th 2026

4 Weeks

Marketing Data Analysis Marketing Strategy

Coursera

Starweaver

Cross Functional Collaboration (Coursera)

Business

Welcome to the "Cross-Functional Collaboration" course! This course focuses on the principles and strategies for collaborating effectively with colleagues from different functional areas. Through this course, you will learn techniques to overcome challenges, foster teamwork, and leverage diverse perspectives to achieve common goals. The course emphasizes the importance of building a culture of trust and cooperation among team members and covers various techniques to improve communication, manage conflicts, and make informed decisions through collaborative efforts.

Nov 9th 2026

1 Week

Teamwork Decision Making Collaboration

Coursera

Illinois Tech

Business Economics and Game Theory for Decision Making (Coursera)

Business

Good decision making and strategy do not exist in isolation: the success and profitability of a business depend not only on the organization’s own strategic moves but also on those that other firms make, especially competitors. Understanding the strategic linkages among firms can therefore be immensely valuable. Economics and Game theory offer tools that can specifically enhance one's understanding and ability to exploit such strategic linkages. This course will cover one of the most crucial decisions that a firm offering a differentiated product needs to make – how to price its product.

Nov 9th 2026

5-12 Weeks

Markets Microeconomics Business Strategy

Coursera

University of Michigan

Accounting for Decision Making (Coursera)

Economics & Finance

Through this course, you will start by addressing the two “big questions” of accounting: “What do I have?” and “How did I do over time?” You will see how the two key financial statements – the balance sheet and the income statement - are designed to answer these questions and then move on to consider how individual transactions aggregate to make up these financial statements.

Nov 9th 2026

5-12 Weeks

Finance Accounting Balance Sheet

Coursera

Leiden University

EU policy and implementation: making Europe work! (Coursera)

Social Sciences

People have become more critical of EU policy and often seem to prefer local policy solutions in response to globalisation problems. How do you experience EU policy? Does it help? And if not, how can we change this? In this course, we learn how the European Union prepares and decides on policy, and how policy is transferred to member states and implemented by various authorities, including regional and local governments. We discuss the challenges of the European multi-level governance structure. We also focus on the main causes of policy failure or success. On this journey, we focus on actual policy and present the views of various experts: how easy is it to establish yourself in another EU-country?

Nov 9th 2026

5-12 Weeks

Europe Government Social Sciences

Coursera

Universidade de São Paulo, Brasil

Estatística não-paramétrica para a tomada de decisão (Coursera)

Statistics & Data Analysis Data Science

Os testes estatísticos não-paramétricos são métodos que têm maior relevância nas ciências sociais aplicadas, pois permitem trabalhar com pequenas amostras ou amostras das quais não se tenha certeza de que sejam provenientes de população com distribuição normal, assumindo poucas hipóteses sobre a distribuição de probabilidade da população.

Nov 2nd 2026

4 Weeks

Decision Making ANOVA Hypothesis Testing

Coursera

University of Illinois at Urbana-Champaign

Managerial Accounting: Tools for Facilitating and Guiding Business Decisions (Coursera)

Management & Leadership Economics & Finance

In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors in using these resources. You will also learn how financial and non-financial accounting information facilitates strategic performance measurement and how to integrate this information to continuously improve strategy.

Oct 26th 2026

4 Weeks

Accounting Investment Decision Making