Generative AI: Prompt Engineering Basics (Coursera)

Offered by IBM,
Generative AI: Prompt Engineering Basics (Coursera)

This course is designed for everyone, including professionals, executives, students, and enthusiasts interested in leveraging effective prompt engineering techniques to unlock the full potential of generative artificial intelligence (AI) tools like ChatGPT. Prompt engineering is a process to effectively guide generative AI models and control their output to produce desired results. In this course, you will learn the techniques, approaches, and best practices for writing effective prompts.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

You will learn about prompt techniques like zero-shot and few-shot, which can improve the reliability and quality of large language models (LLMs). You will also explore various prompt engineering approaches like Interview Pattern, Chain-of-Thought, and Tree-of-Thought, which aim at generating precise and relevant responses.
You will be introduced to commonly used prompt engineering tools like IBM watsonx Prompt Lab, Spellbook, and Dust.
The hands-on labs included in the course offer an opportunity to optimize results by creating effective prompts in the IBM Generative AI Classroom. You will also hear from practitioners about the tools and approaches used in prompt engineering and the art of writing effective prompts.
This course is part of the following programs:

What you'll learn

  • Explain the concept and relevance of prompt engineering in generative AI models.
  • Apply best practices for creating prompts and explore examples of impactful prompts.
  • Practice common prompt engineering techniques and approaches for writing effective prompts.
  • Explore commonly used tools for prompt engineering to aid with prompt engineering.

Syllabus

Prompt Engineering for Generative AI
In this module, you will learn the concept of prompt engineering in generative AI. You will also learn the best practices for writing effective prompts and assess common prompt engineering tools.

Prompt Engineering: Techniques and Approaches
In this module, you will discover techniques for skillfully crafting prompts that effectively steer generative AI models. You will also learn about various prompt engineering approaches that can enhance the capabilities of generative AI models to produce precise and relevant responses.

Course Quiz, Project, and Wrap-up
This module includes a graded quiz to test and reinforce your understanding of concepts covered in the course. The module also includes a glossary to enhance comprehension of generative AI-related terms. The module includes a final project, which provides an opportunity to gain hands-on experience on the concepts covered in the course. The module also includes optional content. This content includes the techniques for writing effective prompts for image generation. Additionally, you can learn about Prompt Lab, a prompting tool designed to maximize your prompt engineering capabilities in IBM watsonx.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

The AI Ladder: A Framework for Deploying AI in your Enterprise (Coursera) Coursera
IBM

The AI Ladder: A Framework for Deploying AI in your Enterprise (Coursera)

This course is intended for business and technical professionals involved in strategic decision-making focused on bringing AI into their enterprises. Through the use of a conceptual model called “The AI Ladder”, participants in this course will learn the requirements, terms and concepts associated with successfully developing and deploying AI solutions in their enterprises.

Jun 22nd 2026
1 Week
Fundamentals of Reinforcement Learning (Coursera) Coursera
University of Alberta,Alberta Machine Intelligence Institute

Fundamentals of Reinforcement Learning (Coursera)

Reinforcement Learning is a subfield of Machine Learning, but is also a general purpose formalism for automated decision-making and AI. This course introduces you to statistical learning techniques where an agent explicitly takes actions and interacts with the world. Understanding the importance and challenges of learning agents that make decisions is of vital importance today, with more and more companies interested in interactive agents and intelligent decision-making.

Jun 22nd 2026
4 Weeks
Machine Learning Rapid Prototyping with IBM Watson Studio (Coursera) Coursera
IBM

Machine Learning Rapid Prototyping with IBM Watson Studio (Coursera)

An emerging trend in AI is the availability of technologies in which automation is used to select a best-fit model, perform feature engineering and improve model performance via hyperparameter optimization. This automation will provide rapid-prototyping of models and allow the Data Scientist to focus their efforts on applying domain knowledge to fine-tune models. This course will take the learner through the creation of an end-to-end automated pipeline built by Watson Studio’s AutoAI experiment tool, explaining the underlying technology at work as developed by IBM Research.

Jun 22nd 2026
4 Weeks
Artificial Intelligence: An Overview (Coursera) Coursera
Politecnico di Milano

Artificial Intelligence: An Overview (Coursera)

The course will provide a non-technical overview of the artificial intelligence field. Initially, a discussion on the birth of AI is provided, remarking the seminal ideas and preliminary goals. Furthermore, the crucial weaknesses are presented and how these weaknesses have been circumvented. Then, the current state of AI is presented, in terms of goals, importance at national level, and strategies. Moreover, the taxonomy of the AI topics is presented.

Jun 22nd 2026
5-12 Weeks
Comportamiento adaptativo (Coursera) Coursera
Universidad Nacional Autónoma de México

Comportamiento adaptativo (Coursera)

Los seres vivos han evolucionado en entornos cambiantes, por lo que han desarrollado mecanismos que les permiten exhibir comportamiento adaptativo. Usando el método sintético, podemos construir sistemas artificiales adaptativos que implementen dichos mecanismos, con lo cual también podemos incrementar nuestra comprensión de los sistemas naturales.

Jun 22nd 2026
4 Weeks
Generative AI Essentials: Overview and Impact (Coursera) Coursera
University of Michigan

Generative AI Essentials: Overview and Impact (Coursera)

With the rise of generative artificial intelligence, there has been a growing demand to explore how to use these powerful tools not only in our work but also in our day-to-day lives. Generative AI Essentials: Overview and Impact introduces learners to large language models and generative AI tools, like ChatGPT. In this course, you’ll explore generative AI essentials, how to ethically use artificial intelligence, its implications for authorship, and what regulations for generative AI could look like.

Jun 26th 2026
1 Week
Inteligência Artificial para Logística (Coursera) Coursera
FIA Business School

Inteligência Artificial para Logística (Coursera)

Nossas boas-vindas ao Curso Inteligência Artificial para Logística. Neste curso, você aprenderá sobre os processos de planejamento logístico, seu escopo de atuação e sua integração com as demais áreas da empresa, e como as novas tecnologias de inteligência artificial e internet das coisas podem ampliar a eficiência e a geração de valor para a empresa.

Jun 22nd 2026
4 Weeks
Big Data Analytical Platform on Alibaba Cloud (Coursera) Coursera
Alibaba Cloud Academy

Big Data Analytical Platform on Alibaba Cloud (Coursera)

Building an Analytical Platform on Alibaba Cloud can empower how you take in, analyze, and demonstrate clear metrics from a set of Big Data. This course is designed to teach engineers how to use Alibaba Cloud Big Data products. It covers basic distributed system theory and Alibaba Cloud's core products like MaxCompute, DataWorks, E-MapReduce as well as a bundle of ecosystem tools.

Jun 22nd 2026
5-12 Weeks