Create Compelling Business Cases (Coursera)

Create Compelling Business Cases (Coursera)

In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.
By the end of this course, you’ll be able to:
• develop a clear and compelling narrative for a business case
• identify the key elements of a business case
• perform basics of financial analysis, including the concepts of ROI and payback period
• demonstrate an understanding of risk assessment and management
• explain the importance of ethical considerations in developing a business case

Syllabus

Developing a Business Case Study
Module 1
In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation (Coursera) Coursera
Northeastern University

Innovation for Impact (i4i) The Carlson-Polizzotto Method of Value Creation (Coursera)

Welcome! Partnering with Tech industry giants Curtis Carlson and Len Polizzotto, Northeastern University brings you “Value Creation: The Carlson-Polizzotto Method” a short-form course experience like no other. Building careers by solving for the value proposition - Curt and Len are responsible for driving the integration of the software technology behind Apple’s voice command intelligent assistant and creating the standard for high definition television - now known to billions today as Siri and HDTV.

Nov 2nd 2026
1 Week
Legal Tech & Startups (Coursera) Coursera
IE Business School

Legal Tech & Startups (Coursera)

LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business.

Nov 2nd 2026
4 Weeks
Successful Presentation (Coursera) Coursera
University of Colorado Boulder

Successful Presentation (Coursera)

Few kinds of communication can have the effect of a powerful presentation. Even a short speech can motivate people to change long-held beliefs or to take action, and a wonderfully delivered speech can transform a normal person into a leader. In this course, Prof. William Kuskin provides a series of pragmatic videos and exercises for successful public speaking and presentations.

Nov 2nd 2026
4 Weeks
Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship (Coursera) Coursera
University of Maryland, College Park

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship (Coursera)

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Nov 2nd 2026
4 Weeks
¿Cómo convertir mi idea en empresa? (Coursera) Coursera
Universidad de los Andes

¿Cómo convertir mi idea en empresa? (Coursera)

Este curso te ofrece un entrenamiento para la tarea de descubrir quién será el consumidor de tu producto o servicio y cuáles serán los atributos y características del mismo. Al terminar el curso, habrás identificado una oportunidad de negocio que te permitirá utilizar tus fortalezas personales; habrás identificado un grupo de consumidores y sus necesidades; habrás creado un producto o servicio para atender esas necesidades y lo habrás prototipado con consumidores reales, obteniendo claridad con respecto a cuáles son los atributos del producto que el consumidor realmente desea y por los cuales está dispuesto a pagar.

Nov 2nd 2026
5-12 Weeks
Réussir une négociation : Stratégies et compétences clés (Coursera) Coursera
University of Michigan

Réussir une négociation : Stratégies et compétences clés (Coursera)

Nous négocions tous au quotidien. À titre personnel, nous négocions avec des amis, notre famille, des propriétaires, des vendeurs de voitures et des employeurs, entre autres. La négociation est également la clé de la réussite en affaires. Aucune entreprise ne peut survivre sans affaires rentables. Au sein d’une entreprise, des compétences en négociation peuvent vous permettre d’évoluer.

Nov 2nd 2026
5-12 Weeks
Introducción a la Estrategia (Coursera) Coursera
Universidad Nacional Autónoma de México

Introducción a la Estrategia (Coursera)

En este curso, conocerás la importancia de la estrategia en cualquier tipo de organización; diferenciarás los modelos conductuales que se aplican en diferentes países, quiénes son sus principales actores y los intereses que tienen en una empresa. Partirás de la planeación estratégica para materializar tu idea de negocio, a través de la misión, visión, valores y objetivos. Identificarás la idea diferenciadora de tu empresa o idea de negocio, lo cual la hará única del resto. Leerás las señales internas y externas del entorno para poder reaccionar a tiempo ante los factores que afectan a tu empresa.

Nov 2nd 2026
5-12 Weeks
Influir en las Personas (Coursera) Coursera
University of Michigan

Influir en las Personas (Coursera)

Este curso mejorará su capacidad para influir en las personas en situaciones en las que no puede usar autoridad formal. Aprenderá formas efectivas de construir, desarrollar y mantener una base de poder en su organización. También aprenderá tácticas de influencia que le permitirán ser más persuasivo e influyente al trabajar con sus superiores, compañeros e incluso subordinados. Además, aprenderá cómo construir y mantener relaciones de alta calidad para maximizar aún más su poder informal y su capacidad de influir en los demás.

Nov 2nd 2026
4 Weeks
Corporate Finance Essentials (Coursera) Coursera
IESE Business School

Corporate Finance Essentials (Coursera)

Corporate Finance Essentials will enable you to understand key financial issues related to companies, investors, and the interaction between them in the capital markets. By the end of this course you should be able to understand most of what you read in the financial press and use the essential financial vocabulary of companies and finance professionals.

Nov 2nd 2026
5-12 Weeks