Rooted in theater, journalism and humanities practices, this course presents tools and techniques that help you improve your public-facing communication skills, particularly when describing your work to a lay audience. Whether it’s a 30-second elevator pitch or speaking to a large organization, “Communicating with the Public” will boost your confidence in any speech-communication scenario.
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Syllabus
WEEK 1: Communicating with the Public: Overview
WEEK 2: Part 1: Introduction to The Big Idea
WEEK 3: Part 2: The Audience & You
WEEK 4: Part 3: Defining Your Goal & Finding Common Ground
WEEK 5: Part 4: Supporting Content for Your Big Idea
WEEK 6: Part 5: Preparing for a Media Interview with Marcy McGinnis
WEEK 7: Part 6: Marcy's Presentation Tips
WEEK 8: Part 7: The Media Interview: Vision of Good (and Bad)
WEEK 9: Part 8: Introduction to What's the Story?
WEEK 10: Part 9: Story Fundamentals
WEEK 11: Part 10: The Story Structure
WEEK 12: Part 11: The Story of Penicillin
WEEK 13: Part 12: Using the What's the Story Form
WEEK 14: Part 13: Summary—Tying it All Together
