FutureLearn

Business Strategy: The Art of Looking into the Future (FutureLearn)

Offered by Coventry University,
Business Strategy: The Art of Looking into the Future (FutureLearn)

Is your business strategy set up for the future? Explore strategic management tools to prepare for the future of your business. Explore the process of strategy formation in the construction industry. Where do you expect to find your business 10, 15, or 20 years from today? On this course, you are encouraged to depart from the present and start looking to the future of your business.

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You will discover how strategy and strategic management can provide a competitive advantage in the construction industry. You will also explore different strategy theories and consider the importance of purpose, vision, and mission for your business.
What topics will you cover?

  • What is strategy and strategic management?
  • Theories of strategy
  • Purpose, vision and mission

What will you achieve?
By the end of the course, you‘ll be able to...

  • Explore strategic management within the context of the construction industry
  • Develop an understanding of competitive advantage
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