How do brands establish deep connections with digital media and maintain the relationship over the long term? Join us and find out what the unique attributes of digital brands are and what you can do to build strong digital brands!
Digital Branding is still an underrepresented and unexplored field in research and practice. The multiplicity of cultural differences within international brand management is vast.
Following a primer on brand management and the particulars of digital media and technologies, participants experience how to present a brand using digital brand storytelling. In the latter portion of the course, you will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
The course addresses the following questions:
• How can I use the unique attributes of digital media and digital technologies for my own digital brand management work?
• How do I stage – like a theater production – my brand effectively in digital media?
• How can I tell exciting, successful stories?
• How can I place my digital brand management (concept) in the minds of my consumers and other important stakeholder groups?
By the end of the course: • You will have learned how to use the unique attributes of digital media and digital technologies for your own digital brand management work.
• You will be able to stage – like a theater production – your brand effectively in digital media.
• You will be able to tell exciting, successful stories.
• You will understand how to place your digital brand management (concept) in the minds of your consumers and other important stakeholder groups in an effective manner.
