Brand Storytelling: How to Use Narrative to Sell (FutureLearn)

We’re D&AD – a global organisation that inspires, celebrates and enables creative excellence worldwide. Discovering and nurturing talent is at the heart of what we do, supporting creatives throughout all stages of their careers.
In this course we bring our rich history of awarding and inspiring powerful storytelling in the creative design and advertising industries to show how using a narrative can make brand and products stand out from the crowd.
Join high profile creatives, including Sir Alan Parker, Peter Souter, Gary Hoff and Al MacCuish as they share practical advice about how to create compelling stories that sell products, brands and values.
Structured across 4 weeks, you’ll be given the context of why we use story and guided through how to:

• Create a narrative
• Communicate a brand through story
• Engage your audience
• Amplify your message through digital

Both theory and practical tasks will be supported using examples from D&AD’s extensive archive of award winning creative work. Learners will have the opportunity to work on a live brief throughout the course, with a cash prize and industry mentoring available for the winning project.