Big Data: Measuring and Predicting Human Behaviour (FutureLearn)

Big Data: Measuring and Predicting Human Behaviour (FutureLearn)

Join us to explore how the vast amounts of data generated today can help us understand and even predict how humans behave. We increasingly rely on networked computer systems and smart cards to support our everyday activities, and everything we do generates data – whether buying bread at the supermarket, taking a ride on public transport, or calling a friend for a chat.

Class Deals by MOOC List - Click here and see FutureLearn's Active Discounts, Deals, and Promo Codes.

This data is opening up a new era for our understanding of human behaviour – and also for policy making and business processes which depend upon this understanding. Research has shown how data can give us insight into the risk of an upcoming stock market crash; decrease delays in measuring the spread of illness; or even allow us to predict where crimes might occur.
This course will help you understand and unlock the power of these new datasets. You will gain an overview of the state of the art in big data research across a range of domains, including economics, crime and health.
You will also acquire some basic practical skills for data science using, learning to write basic programs in R, create basic data visualisations and carry out simple analyses. By the end of the course, you will be able to find out and analyse what people have been looking for on Google and Wikipedia.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Power Dressing in the Zoom Era (FutureLearn) FutureLearn
The Hopenclass

Power Dressing in the Zoom Era (FutureLearn)

Learn how to master online communication and personal brand image in the post-pandemic business world. Improve your brand and business sense in the age of 100% online working. In the wake of the coronavirus pandemic, many businesses have moved to fully online working – meaning more people than ever before are engaged in remote and home working. This new era brings challenges as well as opportunities. On this course, you’ll learn how to maximise you or your brand’s visual impact, and how to perfect power dressing despite only ever being seen from the waist up.

Feb 28th 2022
2 Weeks
Bioinformatics for Biologists: Analysing and Interpreting Genomics Datasets (FutureLearn) FutureLearn
Wellcome Connecting Science

Bioinformatics for Biologists: Analysing and Interpreting Genomics Datasets (FutureLearn)

Boost your career by gaining the skills to install and modify the elements of a bioinformatics workflow to suit your needs. Gain practical data science skills. Bioinformatics is crucial in helping to understand large and complex sets of biological data. On this three-week course, you’ll develop your knowledge of bioinformatics and gain practical experience in scaling up analysis and working with large and complex datasets effectively.

Apr 6th 2026
3 Weeks
Starting a Business 1: Vision and Opportunity (FutureLearn) FutureLearn
University of Leeds

Starting a Business 1: Vision and Opportunity (FutureLearn)

Interested in starting a business? This course will help you define your vision and discover opportunities to make it happen. A successful business starts with a clear vision and a thorough understanding of the opportunities available to turn that vision into a reality. Whether you have an idea for a future venture or you already have a side-line business whilst studying, this course will help you consider your vision and explore the opportunities available.

Feb 16th 2026
2 Weeks
Starting a Business 6: Funding Your Business (FutureLearn) FutureLearn
University of Leeds

Starting a Business 6: Funding Your Business (FutureLearn)

Raising funds in an important when starting a business; find out which source of funding is most suitable for your business idea. A successful business requires funding to get it started. There are many ways to get your business up and running, from the informal such as personal savings and borrowing, borrowing from friends and family, to the more formal avenues like bank loans, raising equity to crowd-funding. This course will help you consider the finance options available for businesses, and how to fund the expansion of a business.

Feb 16th 2026
2 Weeks
Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour (FutureLearn) FutureLearn
University of Groningen,University of Warsaw,Alexander von Humboldt Institute for Internet and Society,ACTiSS

Decision Making in a Complex World: Using Computer Simulations to Understand Human Behaviour (FutureLearn)

Understand how humans make decisions by exploring illustrative videos, short articles, and simulations on your own computer. Gain insights into the social phenomena around making choices. People use social cues to help them make decisions in diverse situations. This information is often scarce and uncertain but is also sometimes overwhelmingly abundant. With so many variables, how does the human decision-making process actually work?

Apr 25th 2022
3 Weeks
Business Analytics Using Forecasting (FutureLearn) FutureLearn
National Tsing Hua University

Business Analytics Using Forecasting (FutureLearn)

Discover how business can harness the power of big data to make better predictive analysis. Learn how to use data to create powerful business forecasts. Organisations currently collect a vast quantity of data about suppliers, clients, employees, citizens, transactions, and much more. However, many are unaware of the predictive power this ‘big data’ has if anaylsed correctly. On this course, you’ll learn about forecasting using big data, exploring how it’s used by business as an important component of decision making.

Jul 15th 2024
5-12 Weeks
Business Futures: Understanding Omni-channel Retailing and Supply Chains (FutureLearn) FutureLearn
RMIT University

Business Futures: Understanding Omni-channel Retailing and Supply Chains (FutureLearn)

Explore how shopping has changed with this course that demystifies the new world of omni-channel for shoppers and supply-chain. We no longer only buy products or experience services in physical spaces. We now often buy in-store and online using a laptop, a phone and even a watch. This course demystifies the omnichannel experience, and explores how omnichannel retail and supply chains have changed the production and consumption experience for both enterprises and consumers.

Mar 7th 2022
3 Weeks
Business Ethics: Exploring Big Data and Tax Avoidance (FutureLearn) FutureLearn
University of Leeds

Business Ethics: Exploring Big Data and Tax Avoidance (FutureLearn)

Learn why big data and tax avoidance are some of the biggest ethical issues facing businesses today and how they can be addressed. Explore the ethical complexities of big data and tax avoidance. Ethical behaviour brings significant benefits to businesses such as attracting employees, customers and investors. But failure to manage it properly can create huge challenges. On this course, you’ll discover big data and tax avoidance.

Feb 16th 2026
2 Weeks
Digital Skills: Web Analytics (FutureLearn) FutureLearn
Accenture

Digital Skills: Web Analytics (FutureLearn)

Learn about the role of web analytics in business, the types of analytics and how to use different techniques. Explore the world of web analytics and develop skills to grow your career. What is web analytics? And why are web analytics important? With this course, you’ll explore some of the fundamentals of this increasingly popular skill and learn how to apply it to your own online business. You’ll begin by looking at the basics of web analysis, including the different types of analytics and what they’re used for, before exploring some key areas in more detail.

Aug 15th 2022
2 Weeks
Understanding Fashion: From Business to Culture (FutureLearn) FutureLearn
Institut Français de la mode - IFM

Understanding Fashion: From Business to Culture (FutureLearn)

From its impact on culture and society to consumer behaviour, discover the business of fashion with Institut Francais de la Mode. Study fashion and culture with fashion industry experts from Chanel and YSL. Over almost 150 years, the fashion industry has transformed many aspects of Western culture. On this course, you’ll explore the interaction of fashion, society and business with IFM professor, Benjamin Simmenauer.

May 16th 2022
4 Weeks