Every successful business, regardless of what goods or services are sold, has 4 pieces. This course will: 1. Enable you to define what it is you are really selling (it's probably not what you think) and why someone will or won't buy it; 2. Show you how to position your business to minimize risk; 3. Explain why you DO NOT need a business plan to get started and what you should do instead; 4. What three questions to ask BEFORE you even consider going into business; 5. The 2 things every customer wants to know before they buy something from you.
"My Project Plan" includes the following:
- Follow-along-with-the-videos worksheets for every lesson
- Analytical and evaluation activities to help you get your business idea on the right track
- A series of questions to enable you to find the hook that will attract customers
- Reality Check, a thorough planning system to put all four pieces together into an effective business proposal